‘Bait and change’: Google faces huge backlash for quietly decreasing utilization limits on its AI Professional plan | Mint


Google unveiled a lot of huge AI updates on the firm’s I/O 2026 developer convention on Monday, together with Gemini Spark agent platform, Antigravity 2.0, Gemini Omni world mannequin and Gemini 3.5 Flash, amongst others.

Additionally Learn | Google I/O 2026: Google reveals Gemini Omni, Gemini 3.5 Flash with fas

Nevertheless, the corporate additionally quietly made adjustments to its Google AI plans, with the top-end AI Extremely plan getting a $50 low cost and now beginning at $200, whereas a brand new Google AI Extremely tier has been launched at $100 per 30 days. One other quiet change Google seems to have made is reducing down the boundaries on its AI Professional subscription, which coincidentally is at present out there freed from cost to a lot of Indian customers with a Jio SIM card.

The brand new adjustments to the Google AI Professional plan appear to have gotten underneath the pores and skin of social media customers, with netizens displaying their frustration on platforms like Reddit.

Google quietly adjustments AI Professional plan phrases:

As per a report by Android Authority, Google started sending emails to AI Professional subscribers notifying them of the adjustments it’s making to the plan. Google additionally seems to have taken a web page from Anthropic’s playbook by introducing a brand new five-hour rolling window system. Because of this as soon as customers burn via their compute quota, they’re pressured to attend for the five-hour cycle to refresh.

Additionally Learn | All the pieces Google introduced at I/O 2026, together with Gemini Omni, Spark AI agent

“For the Gemini app, we’re introducing compute-based utilization limits that issue within the complexity of your immediate, the options that you simply use and the size of your chat. Your restrict will refresh each 5 hours till you attain your weekly restrict.”

The e-mail despatched by Google, as quoted by Android Authority, states that AI Professional subscribers will get limits which can be “4 instances larger” than free customers, however Google doesn’t disclose the precise token or immediate counts.

Netizens pissed off with Google’s AI Professional plan adjustments:

Quickly after the adjustments got here into impact for the Google AI Professional plan, the r/GeminiAI subreddit started filling up with complaints from pissed off customers, lots of whom even threatened to cancel their subscriptions in protest.

“They did not even hassle sending an e mail about this huge contract change,” one consumer wrote in a viral thread. “I burned 50% of my total 5-hour restrict on a single 5-post response backwards and forwards at this time. I’m not going to deal with AI like a cellular sport power meter, and I’m positively not going to start out a brand-new chat each 5 minutes simply to bypass the heavy compute tax on lengthy threads.”

One other subscriber expressed disbelief at how briskly their limits had been depleted: “Precisely 4 prompts completed my 5 hours quota. They had been PDF era, picture era and explaining code, all on Professional mannequin. On one other quota after reset, it counted a failed era (actually simply printed a message saying the mannequin is underneath stress and to strive once more later). Occurred a number of instances and all acquired counted into the quota.”

Many different customers had been additionally left pissed off with the five-hour utilization window.

“The least they may do is simply set a day by day quota, man. Why each 5 hours??” one consumer argued. “I do not use Gemini whereas sleeping nor at some components of the day… Seems to be like they’re attempting to imitate Anthropic and get away with it.”

Different customers on Reddit additionally complained that even failed media generations nonetheless counted in opposition to AI Professional quota utilization. Some customers additional claimed they had been switched from the Professional mannequin to the Flash model regardless of choosing “Professional” in mannequin preferences.