Cloudflare layoffs: After firing 20% employees, CEO Matthew Prince explains in op-ed on “the best way to resolve which staff AI ought to change”


Cloudflare, a US-based tech firm, has laid off greater than 1,100 staff globally, accounting for almost 20% of its workforce. The layoff announcement was made by Cloudflare simply hours after it reported first-quarter earnings that bear Wall Avenue expectations.

Simply days after the layoffs, Cloudflare CEO Matthew Prince wrote an op-ed in Wall Avenue Journal (WSJ) titled ‘How I Select Which Cloudflare Workers to Substitute With AI’ the place he shared his logic behind the job cuts.

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The corporate is rising. It simply posted report income development and is increasing its world buyer base. Nonetheless, Prince stated the tech agency slashed 20% of its workforce earlier this month, with center administration dealing with the brunt of the cuts.

‘How I Select Which Cloudflare Workers to Substitute With AI’

Two weeks in the past I laid off greater than 20% of my workforce. I didn’t do it as a result of Cloudflare is struggling. We posted report income development, have sturdy free money move and are including an unprecedented variety of clients world wide. I did it as a result of enterprise is altering, and to win the longer term, Cloudflare wants to alter with it.

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We haven’t discovered one other instance in U.S. enterprise historical past of a public firm rising at greater than 30% that laid off greater than 20% of its workforce. But what we did is probably going going to turn out to be the norm over the subsequent yr. It is a story about synthetic intelligence, however executives and commentators are misunderstanding the way it will disrupt enterprise and who shall be affected.
To know the difficulty, I went again to a ebook revealed in 1954, 20 years earlier than I used to be born: Peter Drucker’s “The Follow of Administration.” Drucker explores the completely different roles inside each enterprise, which I’d categorize as builders, sellers and measurers.Builders create merchandise. Sellers promote these merchandise. Measurers do all the things else: inside audit, income recognition, finance, authorized, compliance, center administration, operations and on and on.

Opposite to what some analysts predict, builders aren’t going anyplace. If an engineer on my group can now be 10 instances as productive, I’m going to rent as many as I can discover.

Sellers, too, are protected from extinction. People nonetheless management budgets, they usually need to purchase from individuals who take the time to grasp their wants, construct belief and repair no matter goes improper.

Measurers are additionally vital to a enterprise, however completely different from the opposite two. The most effective are exhausting to seek out. They work tirelessly behind the scenes, don’t search the popularity of a front-of-house position, and ideally have a perspective impartial from the remainder of the group. Drucker argues that measuring enterprise is essential, however clients are earned by constructing and promoting. The most effective companies would maximize funding in these two capabilities.

AI isn’t coming for builders or sellers, however it’s coming for measurers. Tireless, impartial, environment friendly and out there, AI programs can now measure a company with a stage of goal element and precision that was beforehand inconceivable even for the perfect staff.

For Cloudflare, inside audit beforehand picked a handful of enterprise danger areas to scrutinize every quarter. Now we’re transferring to a system during which each enterprise danger is audited constantly. We’re closing our books quicker. We’re making fewer errors and catching those we do extra reliably. And, as CEO, I’ve by no means had higher instruments to measure precisely how the enterprise is performing, together with figuring out our rising stars.

The overwhelming majority of these we laid off final week have been measurers. We reduce center managers throughout the group as a result of AI permits us to have extra direct experiences per supervisor whereas nonetheless measuring and mentoring our groups successfully. We consolidated our operations capabilities right into a single group that may assist groups throughout the enterprise, utilizing AI to achieve particular experience when wanted. We considerably lowered our advertising and marketing group, which, like in most corporations, was teeming with measurers. Throughout our finance group, we discovered alternatives to consolidate and automate.

However the layoff wasn’t about lowering headcount. In reality, we have now a report variety of open positions. In coming years I count on our variety of staff will proceed to develop. With fewer folks wanted for measuring, we are able to now make investments extra in folks within the areas that drive development.

We acquired nearly 1,000,000 candidates for 1,111 paid internships this summer season. The interns we employed are extraordinarily certified and AI-native. They’re all builders or sellers, and we count on that almost all will get full-time gives.

They’re the subsequent technology who will invent methods to drive our enterprise. With AI we are able to now higher measure their contributions and precisely determine those that shall be tomorrow’s leaders. AI isn’t the harbinger of bleak youth unemployment — it’s fairly the alternative.

AI received’t kill all jobs. However it should change each enterprise. In the end, it should show Drucker proper. AI will permit us to higher measure our organizations so the people on our groups can give attention to the place they create and seize worth: constructing and promoting.

Mr. Prince is CEO of Cloudflare.

Cloudflare CEO’s Private Contact

The memo additionally revealed a singular custom at Cloudflare — CEO Matthew Prince has personally despatched each provide letter issued by the corporate, calling it an emblem of Cloudflare’s development and dedication to hiring prime expertise. Prince and co-founder Michelle Zatlyn stated it was essential for the layoff announcement to return straight from management as an alternative of being communicated by managers.

Cloudflare clarified that the layoffs weren’t linked to worker efficiency or cost-cutting efforts. As an alternative, the corporate stated the transfer was a part of restructuring roles and workflows round AI-driven operations.

Workers affected by the layoffs will obtain severance packages by the tip of 2026, prolonged healthcare advantages, and vested fairness by August 15 — advantages the corporate described as “industry-leading.” Cloudflare is a San Francisco–headquartered connectivity cloud and web safety firm. It has greater than 5,000 staff as of 2025, working on a hybrid mannequin that mixes distant and on-site work throughout 13 world workplaces, as per Fortune.