Google Analytics is a robust device that tracks and analyzes web site visitors for knowledgeable advertising choices.
Service URL: policies.google.com (opens in a new window)
__utmx
Used to find out whether or not a consumer is included in an A / B or Multivariate take a look at.
18 months
_ga
ID used to establish customers
2 years
_gali
Utilized by Google Analytics to find out which hyperlinks on a web page are being clicked
30 seconds
_ga_
ID used to establish customers
2 years
_gid
ID used to establish customers for twenty-four hours after final exercise
24 hours
_gat
Used to observe variety of Google Analytics server requests when utilizing Google Tag Supervisor
1 minute
_gac_
Accommodates data associated to advertising campaigns of the consumer. These are shared with Google AdWords / Google Adverts when the Google Adverts and Google Analytics accounts are linked collectively.
90 days
__utma
ID used to establish customers and classes
2 years after final exercise
__utmt
Used to observe variety of Google Analytics server requests
10 minutes
__utmb
Used to tell apart new classes and visits. This cookie is about when the GA.js javascript library is loaded and there’s no current __utmb cookie. The cookie is up to date each time knowledge is distributed to the Google Analytics server.
half-hour after final exercise
__utmc
Used solely with previous Urchin variations of Google Analytics and never with GA.js. Was used to tell apart between new classes and visits on the finish of a session.
Finish of session (browser)
__utmz
Accommodates details about the visitors supply or marketing campaign that directed consumer to the web site. The cookie is about when the GA.js javascript is loaded and up to date when knowledge is distributed to the Google Anaytics server
6 months after final exercise
__utmv
Accommodates customized data set by the online developer by way of the _setCustomVar technique in Google Analytics. This cookie is up to date each time new knowledge is distributed to the Google Analytics server.
2 years after final exercise