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A fast take a look at the Could 2026 Sony TV releases
Sony officially unveiled its highly-awaited True RGB TVs on Could 27. The Sony Bravia 7 II and Sony Bravia 9 II enter the crowded enviornment of contemporary RGB TV releases from Samsung and Hisense, in addition to the LG Micro RGB TV that is at present out there to preorder. (Inform me RGB was one of many largest TV traits at CES 2026 with out telling me.)
Although Sony’s flagship RGB TV announcement got here later than these of the opposite huge manufacturers, the 2 new fashions are making up for misplaced time by skipping the preorder window. The Sony Bravia 7 II and Sony Bravia 9 II are each out there for buy at Sony.com and Finest Purchase, together with their new residence audio sidekick, the Sony Bravia Theater Trio. Let’s dive into the variations.
How are the True RGB TVs completely different than different Bravia fashions?
To not be confused with the mini-LED Sony Bravia 7 or Sony Bravia 9 fashions with out “II” on the top, the Bravia 7 II and Sony Bravia 9 II use a brand new sort of backlighting that we have by no means seen from a Sony TV.
The Sony Bravia 7 II is available in six sizes.
Credit score: Sony
The Sony Bravia 9 II is available in 4 sizes.
Credit score: Sony
The normal LCD panels behind these mini-LED Bravia fashions stream blue or white LEDs via quantum dots to create coloration. These hues positively beat what you’d see from an everyday LED TV with out quantum dots, however mini-LEDs nonetheless do not obtain 100% protection of the colour gamut (the total attainable spectrum of colours seen to people).
Sony’s True RGB TVs, nevertheless, draw their gentle from true pink, inexperienced, and blue gentle sources — the very best you may ask for by way of coloration accuracy and saturation. Every of these pink, inexperienced, and blue LEDs operates independently of each other, providing unprecedented image high quality throughout the display screen. In keeping with the press release, Sony’s new RGB Backlight Grasp Drive Professional processor ought to enhance brightness, scale back blooming, and produce purer coloration than standard mini-LED shows.
Mashable Mild Velocity
A Sony OLED TV on the left vs. Sony’s new RGB TV on the suitable.
Credit score: Miller Kern / Mashable
Which means the display screen ought to seem simply as vibrant to the individual sitting on the far fringe of the sofa because the individual within the center, OLED-style. However not like OLED TVs, these RGB TVs ought to be a lot simpler to see in a sunny room.
Sony celebrates the tenth anniversary of the 1000X collection with a brand new pair of headphones
Each Sony True RGB Bravia TVs additionally embody Ambient Optimization, which is able to robotically tweak image and audio to the present surroundings. From there, the Bravia 7 II and Bravia 9 II have just a few key variations.
First, this is how a lot the Sony Bravia 7 II lineup prices:
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Sony 50-inch Bravia 7 II — $1,599.99 (coming this summer season)
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Sony 55-inch Bravia 7 II — $2,099.99
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Sony 65-inch Bravia 7 II — $2,599.99
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Sony 75-inch Bravia 7 II — $3,099.99
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Sony 85-inch Bravia 7 II — $3,999.99
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Sony 98-inch Bravia 7 II — $8,999.99
In comparison with the RGB flagships from Samsung, LG, and Hisense, Sony would be the solely model to supply a 50-inch RGB mannequin. Till that measurement launches, the 55-inch $2,099.99 worth level is not outlandish to kick off the tier — that is lower than the brand new 9-speaker Bravia Theater Trio Dolby Atmos system, which prices $2,199.99.
The Sony Bravia 9 II and Theater Trio.
Credit score: Sony
The Bravia 9 II takes shiny room efficiency up one other notch with a particular set of superior backlight controllers and Sony’s new glare-free Immersive Black Display Professional (we noticed it in individual, and it genuinely is glare-free). The Bravia 9 II is probably not an artwork TV by title or wall mount, nevertheless it definitely checks off the matte display screen and ambient mode containers. And sure, Sony has its own art gallery app.
This is how a lot the Sony Bravia 9 II lineup prices:
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Sony 65-inch Bravia 9 II — $3,599.99
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Sony 75-inch Bravia 9 II — $4,599.99
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Sony 85-inch Bravia 9 II — $6,499.99
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Sony 115-inch Bravia 9 II — $30,999.99 (coming this fall)
Sony isn’t any stranger to being the most costly TV alternative in any given class, however each Bravia fashions appear fairly fairly priced in comparison with the competitors. Samsung and Hisense’s two RGB tiers are barely extra reasonably priced than Sony’s, with LG’s Micro RGB evo main the pack. Although operations below Sony and TCL’s partnership aren’t anticipated till April 2027, might we already be seeing a shift towards (barely) extra reasonably priced Sony TVs?