Wix is shedding 20% of workers. Learn the memo — and sure, it mentions AI.


Right now is a tragic day for me. Now we have made a really laborious determination.

We’re decreasing the Wix workforce measurement by roughly 20%. It is without doubt one of the hardest choices I’ve needed to make, however I’m assured it’s the proper one, and I’ll clarify why.

Earlier than I am going into anything, let me say – this can be a very laborious determination as a result of I shall be saying goodbye to many individuals who’ve labored with me for years, many whom I name mates, folks I belief and respect, mates who poured their power and expertise into Wix. Group members I do know personally, and workforce members I by no means had the prospect to fulfill, however whose dedication and contribution I’ve witnessed.

So thanks. Thanks for the hassle, for the expertise, for the fervour, and for the friendship.

We’re doing this as a company-wide change, a call that may impression the complete group, pushed by how we have to function going ahead.

Why are we doing this?
The primary motive is the Shekel/Greenback charges. Prior to now few quarters the change price between the Shekel and the US greenback has shifted considerably because the Israeli Shekel strengthens in opposition to the US Greenback nearly on daily basis. As nearly all of our groups are Israel-based, a really significant portion of our prices are shekel-denominated, whereas our income is essentially dollar-denominated. This creates a structural strain on our skill to function at our present scale. It’s a actuality that instantly shapes what’s sustainable for our firm.

The second stems from the quick evolution of AI capabilities. Now we have witnessed probably the most important shift in how firms are constructed for the reason that invention of contemporary programming languages within the Nineteen Seventies. This isn’t nearly adopting new instruments – it’s about rewiring how firms are constructed, how they suppose, how they handle and the way they function. Firms that embrace this alteration won’t solely construct quicker; they’ll construct issues the earlier technology actually couldn’t have imagined.

We’re already taking concrete steps on this route. As you already know, we have lately launched new roles like Xengineer and Creators, designed from the bottom up round AI-native methods of working, a significant step in the direction of the sort of firm we have gotten.

It additionally means we have to develop into a quicker, leaner, and flatter group. We’re transferring to a construction with fewer ranges between any member of our management and probably the most junior particular person on the workforce. Fewer layers means quicker choices, clearer possession, and fewer distance between the folks setting route and the folks constructing the product – nevertheless it additionally means a smaller variety of folks.

It’s clear to us that on this new period, firms must make this alteration with the intention to lead and compete or danger falling behind.

We’re selecting to compete.

It’s a painful change, a change that touches the lives of many, however I really consider now we have no different alternative – we should evolve.

To these of you who’re being let go
I wish to as soon as extra say: Thanks.

Those that are affected shall be contacted in particular person, instantly, and we’ll do the whole lot in our energy to deal with every dialog with sensitivity, respect, and the care you deserve, additionally, you will be granted personally curated separation packages.

Lots of you may have given years to this firm and constructed issues we’re genuinely happy with. I’m personally grateful for what you’ve got created, for the tradition you’ve got formed, and for the belief you positioned in us. Greater than something, this determination was concerning the form of the corporate we have to develop into. We personal that – and we personal the duty of supporting all of you thru what comes subsequent.

To these of you who’re staying
What occurs within the subsequent few days issues. The folks leaving this firm are your colleagues, your folks, folks you’ve got constructed issues with. They should stroll out of right here with their heads held excessive, realizing that their work was actual and that we acknowledge it. Please deal with them with the respect they’ve earned. How we are saying goodbye says as a lot about who we’re, as something we have ever constructed collectively.

Our broader dedication
Earlier than anything, our dedication is to our customers – to make the laborious choices so Wix continues to be the corporate that helps them succeed. We work for our customers.

Tens of millions of individuals run their companies on Wix. Their world can be altering, additionally unsure, additionally formed by the present shifts. They depend on us – our reliability, our innovation, and our dedication to their success.

The duty doesn’t cease with our customers – behind each Wix shareholder is an actual particular person whose financial savings, pension, or funding is tied to how we carry out. We take this duty very critically.

If we don’t make this alteration, we shall be failing our duty to our customers, our shareholders, and our staff. In the long term, what’s greatest for our customers is greatest for our staff and greatest for our shareholders.

Right now’s determination was made to make sure we’re right here for our customers and our shareholders, you amongst them, stronger and extra succesful, for years to return. We’re doing this at this time as a result of we’re dedicated to constructing an organization that’s wholesome, sturdy, and positioned to guide.

We are going to come out of this quicker, stronger and higher outfitted for this new period.

Avishai