Nice artwork invitations a more in-depth look, the place texture, tone and colour all contribute to its depth and character. Preserving these qualities on a TV display screen takes stability, subtlety and precision.
S95H, the most recent flagship OLED TV, not too long ago earned Pantone Validated ArtfulColor certification, a designation awarded to TVs, shows, cameras and printers that reproduce colour with a excessive diploma of constancy beneath managed lighting situations. Which means stunningly exact colours when watching content material and a practical, museum-like expertise when displaying artwork.
2026 OLED TV S95H has earned Pantone Validated ArtfulColor certification for trustworthy colour replica. S95H shows The Pink Cloud by Henri Edmond Cross.
The certification is a very vital milestone for Samsung OLED, as S95H is engineered to ship deep distinction, exact colour expression, and an unparalleled, distraction-free viewing expertise. The TV’s deeper blacks and Glare Free expertise assist protect textures and tonal variation, making artwork really feel extra immersive on display screen.
To be taught extra about what this implies for the art-viewing expertise, Samsung Newsroom spoke with Ed Hattenberger, OEM Senior Colour Scientist, and Matt Knoll, OEM Technical Director, at X-Ceremony Pantone. They share how Pantone Validated ArtfulColor is evaluated, why colour constancy issues for viewing artwork, and the way show efficiency can form the way in which paintings is skilled at dwelling.
Q. May you inform us a bit about your position at Pantone and the work you do?
Hattenberger: As an OEM Senior Colour Scientist at X-Ceremony Pantone, I’ve spent greater than 15 years specializing in Pantone colour growth requirements and in bringing real-world colours into the digital realm. I additionally led the innovation of varied digital colour merchandise at Pantone, together with the Pantone Validated program.
Knoll: I’m an OEM Technical Director for X-Ceremony Pantone. I’ve greater than 20 years of expertise in {hardware} and firmware growth at X-Ceremony, with a lot of my work centered on reflective colour measurement and show calibration merchandise.
Pantone evaluates show efficiency beneath managed lighting situations as a part of the Pantone Validated ArtfulColor course of.
What Artwork Can Reveal A few Show
Q. What does Pantone Validated ArtfulColor consider and what does the validation imply for a show?
Hattenberger: Pantone Validated ArtfulColor evaluates the flexibility of shows to faithfully render on-screen colours to match an intensive vary of bodily Pantone Colours and Pores and skin Tones beneath managed lighting situations. For shows, Pantone Validation implies that a product’s colour replica has been measured towards Pantone’s reference colour information and meets outlined efficiency thresholds for colour constancy and consistency.
Knoll: Shows that earn ArtfulColor standing reproduce the check colours with a excessive diploma of visible accuracy, leading to an in depth perceptual match between the on‑display screen picture and the bodily colour pattern.
Pantone ArtfulColor certification exams and confirms that the show can reliably reproduce real-world Pantone colours beneath managed lighting situations, just like precise exhibition environments.
Q. What variations can viewers really see when viewing a Pantone Validated ArtfulColor TV versus one that isn’t?
Hattenberger: A Pantone Validated ArtfulColor TV delivers extra exact, reliable visuals, particularly for paintings and images. Viewers can count on cleaner neutrals, extra lifelike pores and skin tones and colour saturation that higher replicate the artist’s intent. These shows additionally protect shadow element, so each brushstroke and colour seem extra pure and constant.
Q. Why does colour constancy matter extra when a TV is used to show artwork and images?
Knoll: In inventive work, colour isn’t incidental. Colour, stability and slight variation all form how a bit is skilled. That’s the reason colour constancy issues a lot. Even slight shifts can alter the temper, depth and general intent of the unique work.
Pantone’s validation course of measures how faithfully a show reproduces colour beneath standardized viewing situations.
The Science Behind Colour Constancy
Q. How does the ArtfulColor validation course of work from begin to end?
Hattenberger: The method evaluates a show’s means to match Pantone Colours beneath managed lighting situations. This includes measuring a set of Pantone colours and pores and skin tones in a light-weight sales space, then assessing how faithfully the show reproduces them on display screen beneath those self same situations.
Q. Why does managed lighting matter when evaluating a show for artwork?
Knoll: Reproducing true real-world colours on display screen relies on matching the sunshine supply, colour pattern and rendered content material for the meant observer. Shows are sometimes measured towards D65, an industry-standard white level that approximates impartial daylight, so it provides Pantone a constant level of reference.
It additionally helps scale back the affect of hotter or cooler room lighting, which may change how white, distinction and colour are perceived. Utilizing managed lighting helps make sure the show is evaluated as precisely and persistently as attainable.
By evaluating digital photos with bodily colour references, Pantone helps confirm trustworthy colour replica throughout a spread of hues.
Q. How does Pantone be sure the outcomes apply to actual paintings and images, not simply lab check patterns?
Hattenberger: Pantone goes past digital check patterns by utilizing bodily colour samples that behave extra like actual inventive media. That helps confirm whether or not a show can precisely reproduce gradients, refined tonal transitions, textures and near-neutral tones throughout paintings and different visually advanced content material.
On the identical time, the house viewing setting can affect how colour is perceived in contrast with a managed check setting. Ambient gentle, reflections, viewing angle and even wall colours can all have an effect on notion, so whereas validation confirms the show’s underlying efficiency, the room nonetheless performs an vital position in what folks see.
How Samsung OLED S95H Helps Artwork Look Its Finest at House
Q. From Pantone’s perspective, what makes Samsung OLED S95H well-suited to show artwork with excessive colour constancy?
Knoll: OLED is especially well-suited to high-fidelity artwork replica as a result of its pixel-level luminance management delivers true blacks and really excessive distinction, preserving wonderful element crucial to artwork. S95H’s broad colour gamut helps correct replica of saturated pigments, paints and digital artwork colours, whereas secure viewing angles assist colour and luminance stay constant throughout the display screen.
S95H shows Apples and Fabric by Paul Cézanne.
Q. Samsung OLED S95H options award-winning Glare Free expertise that eliminates distracting reflections. How do glare and reflections have an effect on the way in which artwork is seen on display screen?
Hattenberger: Glare and reflections can intervene with the way in which artwork is seen on display screen. They raise black ranges and soften distinction, which may scale back depth and colour constancy, particularly in darker elements of a picture. They will additionally introduce colour casts from the encircling setting, affecting neutrals and shifting hues.
When folks view artwork, they count on a transparent, unobstructed picture. Decreasing reflections helps protect tonal accuracy and the integrity of the work.
Q. How has Pantone’s validation strategy advanced alongside newer show applied sciences like OLED, HDR, and broad colour gamut?
Knoll: Pantone’s analysis strategy has advanced with show expertise itself. With OLED, that features evaluating pixel-level luminance management, deeper distinction, wider colour replica and consistency from vivid highlights to near-black areas.
Q. When viewers see the Pantone Validated ArtfulColor mark on a Samsung TV, what does it say in regards to the viewing expertise?
Hattenberger: The ArtfulColor mark signifies that S95H has been rigorously evaluated to substantiate a excessive stage of colour constancy, together with constant hue rendering, secure grayscale efficiency, and repeatable colour conduct beneath managed lighting situations.
In the end, it provides viewers better confidence that the artwork they see on display screen is being introduced faithfully to the unique work.
S95H newly joins The Body Professional and The Body in receiving the certification, as Samsung stays the one TV model to supply Pantone Validation ArtfulColor and continues to develop Samsung Art Store[1] throughout extra screens. S95H options the brand new FloatLayer Design, with a slim steel bezel that mounts flush to the wall for a floating impact. This gallery-inspired look makes the show a placing centerpiece, significantly when displaying artwork. For the primary time on a Samsung OLED TV[2], Samsung Artwork Retailer subscribers can entry over 5,000 works by greater than 800 artists, together with unique collections from MoMA, Musée d’Orsay, Artwork Basel, and others.
[1] Samsung Artwork Retailer is offered solely on choose OLED fashions: S95H globally and S99H in Europe.
[2] S95H and S99H solely.