Amid loads of proof that OnePlus is shutting down or at the least limiting its international operations, the model has apparently simply been merged with Realme, together with its enterprise in China too.
Whereas OnePlus has insisted enterprise as regular for some time, the proof is mounting that the model is altering in some large methods. We reported not way back that OnePlus would shut down operations in Europe as quickly as April and, within the time since, reviews of staffing cuts and extra have surfaced, alongside affirmation that OnePlus is formally “evaluating” its future within the area.
Now, one other main change has occurred.
Digital Chat Station on Weibo says that “OnePlus and Realme have formally merged.” The 2 smartphone manufacturers will merge their international and home (China) operations beneath a brand new “sub-product heart.” Advertising and marketing and repair for OnePlus and Realme will apparently even be merged. A separate report mentions that the newly merged groups will report back to Pete Lau (Liu Zuohu) and that OnePlus and Realme are to place extra emphasis on “the reuse of product traces” (translated).
OnePlus has operated as a sub-brand of Oppo for just a few years now, with Realme being merged with Oppo earlier this 12 months.
None of this guidelines out a worldwide future for OnePlus, but it surely’s actually not good information amid the regularly mounting proof that the model is shutting down in international markets. Realme does have a presence in Europe and different international markets, however not the US, which OnePlus has operated in for years. OnePlus hasn’t introduced any new merchandise for international markets previously few months. The OnePlus Watch 4 confirmed up earlier this month, however with none timeline, pricing, and even launch plans introduced but.
Extra on OnePlus/Oppo:
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Up to date to incorporate context from a secondary report.
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