OnePlus has partnered with singer and music composer Himesh Reshammiya for the launch marketing campaign of its new OnePlus N6 smartphone. The marketing campaign centres on the thought of a “lacking N”, utilizing humour and nostalgia to introduce the newest addition to the corporate’s N Sequence lineup.
The marketing campaign is offered as a podcast-style dialog between Himesh Reshammiya and a Gen Z host. As a part of the idea, the singer struggles to talk with out utilizing the letter “N”, resulting in a sequence of humorous exchanges and references earlier than the OnePlus N6 is lastly revealed.
In response to OnePlus, Himesh Reshammiya was chosen for his attraction throughout generations, with the corporate citing each his long-standing music profession and his reputation in memes, reels and web tradition. The model mentioned the marketing campaign has generated over 2.1 million Instagram views and 341,000 engagements, with an engagement fee by attain of 23%.
The OnePlus N6 options an 8,000mAh battery, 45W SUPERVOOC quick charging, IP65 safety and a 120Hz show. The corporate mentioned the system is designed for on a regular basis use whereas sustaining clean efficiency.
Himesh Reshammiya mentioned, “What appealed to me about this collaboration was how easy and light-hearted the thought was. It introduced collectively humour and nostalgia in a means that felt pure, whereas giving folks a cause to hitch the dialog. The response from audiences has been fantastic to see, with folks partaking with the marketing campaign and making it their very own. It has been a pleasure collaborating with OnePlus on the launch of the OnePlus N6, and I am delighted to be related to a marketing campaign that connects with folks by way of leisure and tradition.”
Ishita Grover, Head of Advertising, OnePlus India, mentioned, “After we got down to launch the OnePlus N6, we knew we needed to do one thing daring sufficient to really get Gen Z’s consideration, and never within the apparent, trend-chasing means. Himesh was the reply nearly instantly. He is having an actual second with youthful audiences proper now; his music has taken on an entire new life with Gen Z, who’ve made it their very own. That is precisely the viewers we have been speaking to, so bringing him in simply made sense. With the ‘lacking N’ thought, we needed to combine humour, nostalgia and a little bit of enjoyable, and let folks uncover the OnePlus N6 by way of a narrative they’d truly need to be a part of.”
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