OPPO India has launched a brand new marketing campaign for its upcoming Reno16 Collection smartphone, that includes actor Janhvi Kapoor forward of the system’s July 2 launch. The marketing campaign centres on the theme of self-expression and follows the story of a younger aspiring musician navigating self-doubt earlier than regaining the arrogance to pursue her ardour.
The movie showcases a number of options of the Reno16 Collection, together with AI Remix Collage and OPPO Bubble, as a part of the narrative. It additionally options the OPPO Enco Air5 earbuds, highlighting their 52dB energetic noise cancellation because the protagonist prepares for a music audition.
In line with OPPO, the Reno16 Collection consists of AI-powered creativity instruments alongside its imaging capabilities and modifying options designed for content material creation.
Commenting on the marketing campaign, Sushant Vashistha, Head of Digital Advertising, OPPO India, mentioned, “Immediately’s era is creating and sharing greater than ever earlier than. Self-expression has grow to be an integral a part of how younger individuals talk, join and construct confidence. With the Reno16 Collection, we needed to create expertise that helps this behaviour naturally and intuitively. It’s a era that’s pushed by ardour and individuality, and our marketing campaign ‘Stay It Your Manner’ is a celebration of that spirit. It displays that spirit by celebrating people who select to pursue their passions regardless of doubts and expectations. By means of highly effective imaging capabilities and AI-driven creativity instruments, the Reno16 Collection empowers customers to deliver their tales to life and really dwell life their manner.”
Goldee Patnaik, Head of Communications, OPPO India, mentioned, “Reno has at all times stood for empowering a era that sees creativity as a lifestyle and self-expression as an extension of who they’re. Immediately’s era does not simply use expertise to seize moments, they use it to find their passions, inform their tales and join with the world in additional significant methods. With the Reno16 Collection and OPPO Enco Air5, we have introduced collectively an clever ecosystem that seamlessly helps each stage of that journey, from discovering inspiration and immersing your self in your inventive circulate to capturing, creating and sharing your story effortlessly.”
Janhvi Kapoor mentioned, “What I really like about this marketing campaign is its celebration of individuality and self-expression. It captures the spirit of a era that’s assured, genuine, and unafraid to forge its personal path. I personally relate to this as a result of, in some ways, it has been my very own journey too, studying to belief myself, embrace my voice, and preserve shifting ahead regardless of the noise. That is what makes this story so particular to me. OPPO Reno16 fantastically helps that journey by making creativity easy and empowering.”
The marketing campaign is being rolled out throughout OPPO India’s digital platforms, cinemas, OTT platforms and out of doors promoting forward of the Reno16 Collection launch.
First Revealed on