Google Analytics is a strong device that tracks and analyzes web site site visitors for knowledgeable advertising and marketing choices.
Service URL: policies.google.com (opens in a new window)
__utmx
Used to find out whether or not a person is included in an A / B or Multivariate take a look at.
18 months
_ga
ID used to determine customers
2 years
_gali
Utilized by Google Analytics to find out which hyperlinks on a web page are being clicked
30 seconds
_ga_
ID used to determine customers
2 years
_gid
ID used to determine customers for twenty-four hours after final exercise
24 hours
_gat
Used to observe variety of Google Analytics server requests when utilizing Google Tag Supervisor
1 minute
_gac_
Comprises data associated to advertising and marketing campaigns of the person. These are shared with Google AdWords / Google Advertisements when the Google Advertisements and Google Analytics accounts are linked collectively.
90 days
__utma
ID used to determine customers and periods
2 years after final exercise
__utmt
Used to observe variety of Google Analytics server requests
10 minutes
__utmb
Used to tell apart new periods and visits. This cookie is ready when the GA.js javascript library is loaded and there’s no present __utmb cookie. The cookie is up to date each time knowledge is distributed to the Google Analytics server.
half-hour after final exercise
__utmc
Used solely with previous Urchin variations of Google Analytics and never with GA.js. Was used to tell apart between new periods and visits on the finish of a session.
Finish of session (browser)
__utmz
Comprises details about the site visitors supply or marketing campaign that directed person to the web site. The cookie is ready when the GA.js javascript is loaded and up to date when knowledge is distributed to the Google Anaytics server
6 months after final exercise
__utmv
Comprises customized data set by the online developer by way of the _setCustomVar technique in Google Analytics. This cookie is up to date each time new knowledge is distributed to the Google Analytics server.
2 years after final exercise