The gamification of AI adoption is right here.
KPMG instructed Enterprise Insider it has launched a dashboard for its US advisory division — the place KPMG not too long ago laid off 400 employees — that lets staff monitor how typically they use AI. It reveals their use in comparison with their goal purpose and to their peer group.
The agency mentioned it hopes the dashboard, which got here on-line late final yr, encourages extra “frequent and complicated” AI use among the many division’s 10,000 staff.
“Our knowledge reveals common AI customers produce higher-quality work, really feel much less harassed, and spend extra time on strategic work,” Russ Grote, a spokesperson for the agency, instructed Enterprise Insider. “These advantages assist individuals progress sooner of their careers. They will additionally higher serve our shoppers who’re going by means of their very own transformation applications.”
KPMG says greater than 90% of its US staff use AI weekly.
Enterprise Insider reviewed screenshots of KPMG’s dashboard and spoke about it with two staff, who requested that their names not be used as a result of they didn’t have permission to talk to the media.
These staff mentioned that whereas the dashboard is designed to incentivize AI adoption, it is simple to govern and should not precisely mirror the true extent of AI use of their day-to-day work.
AI dashboards for everybody
Because the begin of the AI frenzy, consulting firms have raced to trace the speed of AI adoption — and the potential returns. Some have relied on each day utilization metrics whereas others have pored over spreadsheets to calculate the potential increase in income.
Consulting is not the one place that is taking place. As firms face growing strain to indicate returns on AI, these sorts of dashboards are popping up in every single place.
JPMorgan, for instance, not too long ago instructed builders in its 65,000-person tech division to make use of AI to enhance the code they produce — and is monitoring that progress with internal dashboards. These instruments rank engineers primarily based on how typically they use instruments like GitHub Copilot and Anthropic’s Claude.
Disney has dashboards that monitor what number of staff are utilizing AI, how typically, and what number of tokens they’ve generated over a given interval. At Amazon, groups monitor what number of engineers use AI every month, how typically these instruments are embedded in day-to-day workflows, and whether or not that utilization is definitely producing significant outcomes.
Gaming the sport
In October, KPMG CEO Tim Walsh instructed Enterprise Insider the agency was urging all staff to make use of AI as a result of “it’s important to your success sooner or later.”
KPMG makes use of a number of internal AI tools, comparable to aIQ Chat, which supplies staff safe entry to giant language fashions comparable to ChatGPT, Claude, and Gemini. There may be additionally its Digital Gateway, an AI-powered platform the agency says helps it plan for altering tax laws.
The dashboard tracks a few of these instruments, in addition to exterior instruments like Microsoft 365 Copilot. Many staff are anticipated to hit a 75% utilization goal — which means they’ve used AI on three-quarters of the enterprise days.
One worker who spoke to Enterprise Insider mentioned the dashboard cannot monitor common vibe-coding tools like Lovable or Claude Code, which software program engineers typically use.
They mentioned the utilization metric is simple to sport. “You may simply run a immediate — that will be your AI utilization for the day,” one worker mentioned, including that they’ll automate techniques to run prompts on the weekends to maintain the utilization metrics excessive.
Grote mentioned KPMG’s dashboard is one half of a bigger effort to encourage extra refined use of AI, which incorporates studying applications and different incentives.
“We’re effectively previous easy adoption,” he mentioned. We’re “specializing in encouraging individuals to make use of our many highly effective AI platforms and instruments in additional frequent and complicated methods.”
KPMG says it does this with a carrot quite than a stick. Grote pointed to the “AI Spark Innovation Awards,” which the agency launched earlier this yr, additionally in its advisory division. The awards provide money prizes to consultants who show artistic methods they’ve used AI to unravel issues.
The agency additionally labored with the College of Texas at Austin to check how staff can obtain extra “refined” outcomes with AI.
“Our analysis with UT-Austin reveals that the individuals who get essentially the most worth out of AI didn’t have essentially the most technical data or just used AI for fundamental duties,” Grote mentioned. “As an alternative, they handled AI like a real accomplice, iterating and guiding AI by means of extra complicated work or considering.” He mentioned the agency shared this analysis with its staff.
Do you’re employed in consulting and have a narrative to share? Electronic mail Lakshmi Varanasi at lvaranasi@businessinsider.com from a non-work electronic mail and machine or contact her on Sign at lvaranasi.70.