Flipkart has rolled out the second version of its flagship summer season sale, SASA LELE, with a humour-led marketing campaign from 22feet India that amplifies the thought of “sale par sale”, stacking double gives and summer season offers into one high-energy retail second.
Drawing inspiration from Kodinhi, a village in Kerala recognized for its unusually excessive variety of twin births, the marketing campaign ‘Kodinhi Code,’ creatively leans into the world of “double,” turning it into an amusing metaphor for double pleasure and double gives. It additional brings this concept to life by way of an modern strategy, the place all the pieces that the Kodinhi residents purchase in the course of the sale interval turns into out there at a double supply for everybody by way of the ‘Kodinhi Retailer’.
On the coronary heart of the marketing campaign is a unusual movie set within the twin city of Kodinhi. It captures on a regular basis moments the place all the pieces is available in pairs, tying it again to Flipkart’s worth proposition. The marketing campaign builds on SASA LELE, Flipkart’s greatest non-festive sale occasions, turning the highlight on one easy concept that in terms of worth, why cease at one when you’ll be able to have double?
Pratik Shetty, Vice President, Progress and Advertising, Flipkart, mentioned: “We’ve introduced the thought of double sale to life by way of a unusual and distinctive tackle Kodinhi, India’s twin city in Kerala. This serves as the proper analogy for our SASA LELE initiative, successfully translating the idea of twins into double offers and double pleasure for our prospects.”
Vishnu Srivatsav, Chief Inventive Expertise Officer, 22feet, mentioned: “Typically an information level provides you an concept like no different. It was virtually like Kodinhi was ready for a sale like SASA LELE to come back alongside. After which the group went to city on the jokes. We needed the execution to be genuine to the land whereas having a wider attraction, therefore the jokes needed to be extra visible. Moreover, our administrators, Chalees Chor gave it a wealthy texture and sudden hilarity.”
Via SASA LELE 2.0, Flipkart reinforces its place as a go-to vacation spot for high-impact sale moments, delivering a much bigger and extra value-driven procuring expertise.
The marketing campaign is presently reside and is additional prolonged by way of in-app activations, with amplification throughout META platforms.
Credit
Inventive: Vishnu Srivatsav, Ishan Mehta, Akshay Pathak, Kavya Gupta, Nadir Ahmed, Srushti Sawant, Rajat Bhandari, Shishir Marathey, Ashish Gaikwad
Technique: Aloki Shah, Sneha Bhandarkar
Enterprise: Shikha Davessar, Zubin Sheriff, Nancy Murjani, Bhakti Sadhwani
Director: Chalees Chor – Godwin D’mello, Sanket Wadwalkar
Manufacturing Home: Suprvlln Movies
