Meta is introducing an choice for WhatsApp customers to have non-public chats with its AI assistant that not even the corporate can learn. It is pitching Incognito Chat with Meta AI as a approach to have clandestine conversations with the chatbot beneath the safety of end-to-end encryption, which WhatsApp has lengthy supplied for chats between people. Meta revealed it was engaged on such a characteristic at its LlamaCon generative AI convention in April 2025.
The corporate constructed Incognito Chat with Meta AI utilizing its Private Processing tech. It stated that messages exchanged with the chatbot on this mode are dealt with in a safe atmosphere that nobody else has entry to. The messages aren’t saved and so they disappear by default. So they will not, as an example, be used to coach Meta’s AI fashions.
Some of us ask AI assistants questions on delicate matters like well being, funds, work and private points. Meta famous that whereas different apps supply supposedly incognito methods to converse with AI chatbots, they will nonetheless see each side of the dialog.
Meta
The corporate will regularly make Incognito Chat with Meta AI accessible to all customers by way of WhatsApp and the Meta AI app over the approaching months. The corporate can also be engaged on a characteristic referred to as Facet Chat with Meta AI. It says this can permit customers to privately chat with Meta AI relating to any dialog. You’ll ask it questions concerning the chat or get it to summarize messages. Facet Chat with Meta AI will arrive within the coming months too.
Meta introduced these new options simply after it began publicly testing a Grok-style Meta AI chatbot feature on Threads. It rapidly confronted a backlash from Threads customers who do not need to have something to do with Meta AI and located that there was no approach to block the @meta.ai account on the platform.