Why Cannes Is Just like the Starvation Video games for Glam


Drama just isn’t unique to the large display screen in Cannes.

Naïma Bremer — a celeb make-up artist and Fenty international artistry ambassador whose work has appeared at Paris Trend Week and within the pages of Vogue and Harper’s Bazaar — has been to the movie competition for 4 years to assist boldfaced names prep their faces for the crush of photographers on the Palais and varied pink carpet occasions. And from her perch, there’s severe competitors within the streets.

“We all the time name it the Starvation Video games for glam,” she mentioned with fun over Zoom from Stockholm at a current work occasion. “Our brokers are all the time going loopy attempting to get jobs for us in the course of the competition and it’s fairly hectic dashing round as a result of there are folks from everywhere in the world who come and we’ve got to combat over the identical pool of shoppers to get that massive pink carpet second. But it surely’s so value it.”

So value it, the truth is, that Bremer foots the invoice herself to return to Cannes for 10 days and hustle from job to job and consumer to consumer. Whereas luxurious homes like Dior and Chanel carry their very own rosters of artists and ambassadors (journey and lodging included), some hair and make-up artists like Bremer and her friends pay their very own approach.

“Lots of people don’t know that we come on our personal, and it’s an enormous funding,” Bremer defined, including that it will probably price anyplace from $3,000 to $6,000 every year. “The costs are actually loopy right here for lodges, meals and every thing, it is unnecessary. Fortunately, I’ve plenty of mates so we will share an house and that makes it a lot extra enjoyable.”

That mentioned, she considers it cash nicely spent. “There’s a lot publicity right here and it’s such a serious occasion that as an artist, it offers you a sure credibility and I’d say that it provides credit score to your identify. Your work is seen by so many individuals.”

Naima Bremer

Courtesy of Topic

Throughout her Cannes tenure, Bremer has accomplished make-up for such high-profile names as Jasmine Tookes, Josephine Skriver, Natasha Poly, Iris Regulation, Sabrina Elba, Pritika Swarup and Sara Sampaio, amongst others. A lot of these ladies have social media followings within the thousands and thousands so after they share Bremer’s work, it solely additional amplifies her artistry. Which means, she takes her time to make it excellent.

“The entire world is Cannes pink carpet pictures and on Getty Photos, there isn’t any filter. There isn’t any mendacity. It’s a must to swap to your methods that you understand will look good and work in any gentle attainable. That’s actually tough to do as a result of the make-up has to nearly be undetectable, however it’s a must to placed on sufficient so you possibly can see it. It’s one of many hardest make-up methods to do.”

So as to accomplish that, Bremer estimated that she offers every consumer a minimal of two hours. But it surely can be a problem to drag it off in that timeframe if the consumer can be having their hair accomplished or final minute styling adjustments with the robe, jewellery, and so forth.

The Caribbean-born artist, who has additionally labored on stars exterior of Cannes like Saweetie, Willow Smith, Kali Uchis, Ryan Future, Imaan Hammam, Amina Muaddi and others, additionally mentioned {that a} massive mistake make-up artists make is anticipating that their reps will land them each job in Cannes. “It’s truly additionally nice to achieve out to folks by yourself, let folks know you’re there and able to work.”

To outlive the week, Bremer additionally packs a couple of necessities in her package: TheraFace LED light mask, TheraFace depuffing wand, metal cryo sticks to assist with depuffing and irritation, a superb SPF like Fenty Skin’s Hydra Vizor, Dr. Barbara Sturm’s Sun Drops or Christian Dior’s new Le Fluide UV Invisible, Fenty Beauty’s rose amber lip luminizer and a “will need to have” lip liner like YSL Beauty’s new Lovenude Lip Blusher in mushy matte.

Oh, and a superb perspective. “Going to Cannes for me has nearly turn into like a bit of trip/glam meetup, so if you happen to’re in a position to shift your thoughts from it being tremendous anxious to take pleasure in it as a time to seek out group along with your fellow artists, it may be actually enjoyable truly,” she mentioned. “And I all the time give a bit of time to myself. Essentially the most enjoyable factor that I get to do in Cannes is after I’ve accomplished my glam, I’m going sit on a bench on the Croisette and other people watch. You get to see so many individuals strolling by of their loopy outfits. It’s nice.”