The brand new 2026 lineup expands AI options throughout Micro RGB, OLED, Neo QLED, Mini LED and UHD fashions, serving to extra shoppers expertise the advantages of AI-powered TVs
Samsung Electronics Co., Ltd. has right this moment introduced the UK launch of its full 2026 TV lineup, spanning premium fashions corresponding to Micro RGB, OLED and Neo QLED, in addition to mainstream Mini LED and UHD TVs. In its twentieth 12 months because the world’s No. 1 TV model[1], Samsung is increasing AI-powered options throughout extra fashions, bringing smarter image, sound and personalised viewing experiences to extra shoppers worldwide.
On this new vary, Samsung is increasing Imaginative and prescient AI Companion (VAC) options throughout its 4K-and-above TV line-up, reflecting its broader technique to make AI a central a part of the TV expertise. The enlargement brings AI-powered viewing to extra classes, display screen sizes and client wants[2]
“With our 2026 lineup, Samsung is setting a brand new benchmark for AI TVs worldwide,” mentioned Hun Lee, Govt Vice President of the Visible Show (VD) Enterprise at Samsung Electronics. “Samsung AI TVs will transcend leisure to ship sensible advantages to on a regular basis life, serving to individuals discover what they need quicker, take pleasure in content material extra simply, and benefit from their TV time.”
Imaginative and prescient AI Companion Brings Smarter, Extra Immersive Viewing
Imaginative and prescient AI Companion (VAC) brings collectively Samsung’s broadest vary of AI service platforms, together with Bixby, Perplexity and Microsoft Copilot, to make the TV expertise extra clever and personalised. Designed to work alongside customers as an leisure companion, VAC can prolong the function of the TV past viewing alone. The AI TV lineup additionally brings AI-enhanced leisure options to films, sports activities and gaming:
- AI Upscaling Professional: makes use of AI to analyse and improve low-resolution content material in actual time, delivering larger element, depth and distinction, whereas Coloration Booster Professional analyses and categorises scenes to offer extra vivid, lifelike color.
- AI Soccer Mode: analyses match scenes in actual time to optimise image and sound for smoother ball motion, vivid color and extra immersive stadium audio.
- AI Sound Controller Professional: analyses dialogue, background music and sound results in actual time, letting customers modify components corresponding to commentary and crowd noise for a extra immersive expertise.[3]
Micro RGB: Defining the Way forward for Premium Image High quality
Micro RGB expands Samsung’s premium TV expertise throughout a wider vary of display screen sizes, bringing extremely exact color, brightness and immersive AI-powered viewing to extra shoppers. Accessible within the R95H and R85H sequence in sizes from 55 to 115 inches, Micro RGB is constructed on Samsung’s proprietary Micro RGB Know-how, which makes use of individually managed crimson, inexperienced and blue micro LEDs to ship extremely exact gentle management, richer element and extra pure color. Moreover, Glare Free expertise minimises gentle reflection in vivid environments, serving to protect a transparent viewing expertise throughout a variety of lighting situations.
Micro RGB additionally brings Vision AI Companion (VAC) and different AI-optimised options to Samsung’s premium large-screen class, including extra clever and personalised viewing experiences. Micro RGB AI Engine Professional fine-tunes color, movement and depth, so viewers keep immersed in each scene. With Micro RGB Precision Coloration 100, color expression seems fuller and extra lifelike, with help for 100% color protection of BT.2020.
Micro RGB Coloration Booster Professional and Micro RGB HDR Professional leverage Samsung’s AI expertise to additional refine image high quality by optimising color and distinction scene by scene, serving to ship extra vibrant visuals throughout a variety of brightness ranges.
Reinforcing Samsung’s deal with premium viewing consolation, the R95H has additionally obtained each the Security for Eyes and Circadian Rhythm Show (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a number one international testing institute based mostly in Germany.
OLED: Increasing the Lineup for Extra Viewing Preferences
Samsung’s 2026 OLED TVs embrace the S99H, S95H, S90H and S85H, providing deep blacks, wealthy color, immersive efficiency and refined design throughout a wider vary of viewing preferences. Glare Free expertise, beforehand obtainable solely on the S95F mannequin, now expands to the S99H, S95H and the S90H, serving to the show’s true blacks and wealthy colors keep clear and undisturbed, even in vivid rooms.
On the flagship S99H, Samsung provides premium options designed to raise each leisure and artwork. Pantone Validated ArtfulColor helps protect the authenticity of authentic paintings with trustworthy color and distinctive element, whereas Artwork Retailer extends Samsung’s artwork experiences to OLED. The brand new S99H mannequin’s FloatLayer Design additionally offers the show a lighter, extra refined presence that blends in additional naturally with the house.
For gaming and sports activities, Samsung OLED’s Final Gaming Pack helps hold quick movement crisp and responsive. It brings collectively Movement Xcelerator 165Hz, help for key VRR platforms corresponding to AMD FreeSync Premium Professional and NVIDIA G-SYNC Appropriate, and quick-access gaming instruments for smoother, extra intuitive play.
For soccer followers, AI Soccer Mode Professional on S99H, S95H and S90H — and AI Soccer Mode on S85H optimise image and sound in actual time for a extra immersive match expertise at dwelling.
The Body: Elevating the Artwork TV Expertise
The Body lineup consists of fashions designed for various areas and set up wants. Throughout the lineup, customers can take pleasure in Artwork Mode with entry to five,000+ professionally curated artworks, together with experiences personalised by VAC. The Body Professional (LS03HW mannequin) options Neo QLED image high quality and Wi-fi One Join field.
The Body (LS03HA mannequin) combines QLED image high quality with the One Join Field and an almost invisible cable. A built-in set up mannequin of The Body (43” LS03HE mannequin) can also be obtainable for areas that decision for a cleaner, extra built-in look.
Key options of The Body Professional embrace:
- Slim 24.9mm design depth: helps The Body Professional ship a extra refined, art-inspired profile.
- Fashionable Body Design and Wi-fi One Join: present a cleaner setup with no in-wall cable work.
- Neo QLED image high quality: paired with Pantone Validated ArtfulColor and Glare Free expertise, delivers wealthy distinction, lifelike, paper-like coloration expression and clearer element, even in vivid rooms.
Key options of The Body (43” LS03HE mannequin) embrace:
- A built-in design: permits straightforward in-wall wiring whereas preserving The Body’s iconic flush-to-wall look.
Neo QLED: Enhanced Image High quality With Extra Related Experiences
Samsung’s Neo QLED brings collectively enhanced AI image high quality and extra related viewing experiences throughout the QN80H and QN70H, with the QN80H obtainable in sizes from 50 to 100 inches and the QN70H in sizes from 43 to 85 inches. Every mannequin delivers the brightness, distinction and good optimisation anticipated from a real QLED expertise.
Licensed by TÜV Rheinland as a Actual QLED TV, Samsung Neo QLED makes use of a blue gentle backlight and a real quantum dot sheet to keep up a steady color spectrum and constant image efficiency. Actual QLED with 100% Coloration Quantity helps hold color correct and steady, even at excessive brightness ranges. Quantum Mini LED additionally permits ultra-precise gentle management, creating deeper distinction, clearer element and extra constant brightness scene after scene.
Imaginative and prescient AI Companion (VAC) makes the viewing expertise extra seamless and context-aware by naturally surfacing useful data on display screen with out interrupting content material. Throughout the Neo QLED lineup, Samsung expands AI-powered image and movement experiences, together with 4K Upscaling with gaming efficiency of as much as 144Hz obtainable on choose fashions – whereas the NQ4 AI Processor helps optimise image and sound for a variety of content material.
Mini LED: Optimised for AI, Made Extra Accessible
Samsung Mini LED brings a brighter, richer viewing expertise to extra viewers. Extra exact gentle management and Pure Spectrum Coloration give photographs larger depth and readability, in addition to distinction that feels extra outlined from scene to scene. With two distinct fashions, Samsung makes Mini LED and AI-powered viewing obtainable to extra shoppers.
The M80H, obtainable in 85-, 75-, 65- and 55-inch fashions, delivers probably the most superior Mini LED expertise within the lineup, combining Samsung’s Mini LED image high quality with a broader set of AI-powered options for sports activities, gaming and on a regular basis viewing:
- Movement Xcelerator 144Hz: retains fast-paced content material easy and clear.
- NQ4 AI Gen2 Processor: powers AI-driven image optimisation.
- AI Sound Controller: retains dialogue clear and balances voices and sound results in actual time.
- Further AI and personalization options: additional broaden gaming and content material experiences.
Supplied in 85”, 75”, 65”, 55”, 50” and 43 inch fashions, the M70H brings the core advantages of Mini LED to a extra accessible tier, with a deal with on a regular basis image high quality, steady movement and immersive sports activities viewing.
- Mini LED HDR: provides a extra dynamic viewing expertise.
- Mini LED Processor 4K: optimises on a regular basis image efficiency.
- Movement Xcelerator: helps fast-moving scenes keep smoother and simpler to comply with.
- Adaptive Sound: maintains clearer, extra balanced audio.
Soundbars and the brand new Music Studio 7 and 5: Way of life Audio Designed for Fashionable Areas
Samsung can also be increasing its life-style audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into trendy areas and on a regular basis residing environments. The brand new fashions construct on Samsung’s long-standing management in premium dwelling audio, together with its 12-year run because the world’s No. 1 soundbar model[4], whereas serving to create a extra highly effective built-in ecosystem that helps a greater variety of sound system combos and a richer audiovisual expertise.
Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio expertise designed for richer, extra expressive listening. Key options embrace:
- Hello-Decision Audio and Dolby Atmos®: extra detailed and immersive sound playback, whereas its tremendous tweeter extends frequency response as much as 35kHz for enhanced musical element.
- Expanded Q-Symphony: lets customers join as much as 5 suitable sound gadgets with a Samsung TV to construct a extra immersive audiovisual expertise at dwelling.
- Constructed to pair naturally with big-screen TVs: two Music Studio 7 items positioned on both aspect of a bigger show can create a extra balanced inside look whereas widening the stereo soundstage.
Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a extra compact speaker format. Constructed for wi-fi music streaming, it helps high-resolution playback and easy on a regular basis listening. Options embrace:
- Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that blends seamlessly into any inside.
- AI Dynamic Bass Management: Samsung’s proprietary expertise that delivers highly effective sound in a compact type issue whereas deepening low frequencies with out distortion.
- Samsung Audio Lab: tunes the speaker, which makes use of a 4-inch woofer and twin tweeters with a built-in waveguide for clear, balanced sound, whereas Dolby Atmos® help provides a extra immersive listening expertise.
For immersive dwelling cinema set-ups, the Q990H soundbar offers cinema-grade sound. The brand new QS90H 7.1.2 channel all-in-one soundbar additionally launches that has a in-built gyroscope to detect your setup and optimises the sound accordingly.
Samsung TV Plus: From TV Service to International Media Platform
Samsung can also be increasing its TV ecosystem by Samsung TV Plus, a premium international leisure service designed to ship distinctive experiences for each second. With greater than 100 million month-to-month lively customers, Samsung TV Plus affords hundreds of exhibits and films on demand in a single place.
Samsung TV Plus offers customers with immediate entry to content material with out further sign-ups or cost. Initially rooted in Samsung’s TV ecosystem, the service has grown into a worldwide media platform that extends the worth of Samsung’s {hardware} management into on a regular basis viewing. Samsung TV Plus is out there completely on Samsung TVs, Galaxy gadgets, Samsung Sensible Displays, and Household Hub fridges, with no subscription required.
Samsung can also be increasing connectivity throughout its 2026 TV lineup with help for Google Solid™[5]on choose fashions, together with Mini LED, Neo QLED and Crystal UHD TVs. The function permits customers to stream movies, music and different content material straight from suitable smartphones and tablets to the TV, including extra flexibility to the viewing expertise.
Google Pictures™[6] reminiscences is now obtainable on eligible 2026 Samsung TVs[7], giving customers a brand new option to relive their favourite moments on the large display screen.[8] This expertise surfaces curated picture reminiscences by Samsung Each day+, the Now transient on-screen widget and the Google Pictures app, obtainable first and completely for six months. Further Google Pictures options will roll out on Samsung TVs later in 2026.
For extra details about Samsung`s 2026 AI TV lineup, please go to www.samsung.com.
Beneath is an outline of the core Samsung UK line-up together with mannequin sizes and RRP pricing:
Micro RGB
R95H New flagship premium mannequin with all new micro RGB show – 65” at £3299, 75” at 4199 and 85” additionally obtainable
R85H – 55” at £1599, 65” at £2399, 75” at 3099 plus sizes 85” and 100” obtainable
OLED
S99H – With new Floating Layer design bezel – 55” at £2499, 65” at 3299 additionally obtainable in 77” and 83”
S95H – 48” at £1799, 55” at £2399, 65” at £3199 and 77” at £4199
S90H – Growth of Glare Free and 165Hz refresh fee – 42” at £1299, 48” at 1399, 55”, 65” at £2599 and obtainable in 77” and 83”
S93H – Accessible in 42”, 48”, 55” at £1799, 65”, 77” at £3599 and 83”
S85H – Accessible in 48”, 55”, 65”, 77” and 83” by chosen UK retailers
Neo QLED
QN80H – 50”, 55”, 65” at £1599, 75”, 85” and 100”
QN70H – 43” at £599, 50” at £799, 55”, 65” at £1099, 75” at £1699 and 85” at £2299
Mini LED
M80H – 55”, 65” at £999, 75” at £1399 and 85” at £1899
M70H – 43” at £429, 50” at £529, 55”, 65”, 75” and 85” at £1599
Crystal UHD
U8000H – Imaginative and prescient AI Companion help – 43” at £319, 50” at £399, 55” at £499, 65” at £619. Additionally obtainable in 70”, 75”, 85” (and in 58” by chosen UK retailers)
The Body Professional (LS03HW) – 55” at £1699, 65” at £2099 and obtainable in 75” and 85”
The Body (LS03HA) – 43”, 55” at £1499 and 65”
Audio line-up:
Q990H soundbar with sub woofer and rear audio system at £1599
QS90H all in one soundbar at £899
Music Studio 5 (LS50H) obtainable in black or white at £299 every
Music Studio 7 (LS70H) obtainable in black or white at £499 every
[1]Supply: Omdia, February 2026. International tv market share by producer, based mostly on annual gross sales by quantity and income. In line with Omdia information, Samsung has been the world’s main TV model for 20 consecutive years. For normal data solely; not an endorsement, certification or suggestion by Omdia
[2]Supply:Imaginative and prescient AI Companion (VAC): Info based mostly on present viewing is barely obtainable on Samsung TV Plus channels. Offers AI-created content material, with accuracy not assured.
[3]Availability and efficiency might range depending on content material supply.
[4]In line with Future Supply, Samsung captured 21.5% of world soundbar income and 19.7% of unit quantity in 2025, persevering with its management streak that started in 2014.
[5]Google Solid is logos of Google LLC.
[6]Google Pictures is logos of Google LLC
[7]Options and availability might range by mannequin and area
[8]Accessible on all fashions U8000H and above together with OLED