Greater than three and a half years after ChatGPT’s preliminary launch, AI assistants at the moment are utilized by thousands and thousands of individuals worldwide, and the aggressive panorama is altering quick. Whereas OpenAI’s chatbot continues to be the most well-liked assistant worldwide, globally, its market share has dipped under 50% for the primary time as customers are migrating between totally different assistants like Google’s Gemini, Anthropic’s Claude, and xAI’s Grok, in keeping with analytics agency Sensor Tower’s State of AI Report for 2026.
ChatGPT’s progress has been spectacular. It grew to become the quickest app ever to succeed in 1 billion month-to-month customers, as Sensor Tower reported this month. Notably, OpenAI counts weekly lively customers, and it final reported 900 million of them in February. The chatbot nonetheless stays the most well-liked AI assistant worldwide with over 1.1 billion month-to-month customers, adopted by Gemini with 662 million and Claude with 245 million.
Till January, ChatGPT commanded over 50% market share, however by Might’s finish, it had fallen to 46.4% because of the rise of Gemini (27.7%) and Claude (10.3%). Different assistants, together with Grok, Perplexity, DeepSeek, and Meta AI, have lower than 5% market share.
Sensor Tower’s State of AI Report additionally discovered that customers are more and more prepared to change between assistants. Particular occasions seem to speed up that conduct: OpenAI’s cope with the U.S. Division of Protection (DoD) in February triggered a measurable spike in uninstalls, for instance — suggesting model belief and values alignment matter to customers, not simply options. Whereas Gemini’s momentum is basically as a result of its integration with Google’s broader ecosystem of instruments, Anthropic’s Claude has gained a powerful fame for productiveness use circumstances and is closing in on ChatGPT’s consumer retention price.
Within the first half of 2026, individuals are on tempo to obtain practically 2.3 billion AI apps and spend over $4.2 billion on them, in keeping with Sensor Tower estimates. That compares to $1.83 billion in spending in H1 2025 — a soar that means the {industry} is shifting its focus from pure progress towards monetization. That stated, each obtain and spend progress charges have decelerated, an indicator that the market could also be maturing at the same time as absolute numbers climb.
Regionally, Asia recorded the primary obtain decline of three.3% in Q1 2026, drive by dips in China and India. Regardless of main globally in complete downloads, Asia trails North America and Europe in the case of in-app spending — a cut up that issues for firms deciding the place to put money into premium options and monetization.
Within the U.S., customers are gravitating towards AI assistants for productiveness duties and spending extra on premium options. Throughout platforms, common income per consumer has grown industry-wide, however Claude is standing out. 13 p.c of Anthropic’s customers are paying for a subscription plan — a conversion price that leads the sphere and will probably be a metric price looking ahead to buyers evaluating which AI companies are constructing lasting income.
Sensor Tower estimates that the hours spent on AI apps may have elevated from 17.2 billion hours in H1 2025 to roughly 36 billion hours in H1 2026. The highest three assistants command 89% time spent on AI assistant apps. In the meantime, adjoining classes like AI companions or AI content material technology apps stay fragmented and extensive open to competitors, which represents each a threat and a chance relying on which gamers transfer first.
OpenAI began experimenting with advertisements in ChatGPT in February. In response to Sensor Tower, the corporate has scaled the variety of advertisements regularly, together with the share of customers who see them. By Might, a median of 17% of every day customers have been being served advertisements — a quantity to look at as ChatGPT’s monetization technique evolves past subscriptions.
Software program and buying are the most important advertiser classes in ChatGPT to this point, adopted by Media & Leisure and Meals & Eating.
As ChatGPT deepens its buying integrations, it’s more and more sending referral visitors to retailers like Goal, Walmart, and Costco. Amazon, which has blocked ChatGPT’s net crawlers, has seen stagnant referral visitors from the platform in consequence.
That creates a gap for others. Websites like Walmart have embedded their very own AI assistants to assist customers discover merchandise. Whereas Amazon’s Rufus has seen flat consumer progress, Walmart’s Spark has been gaining floor. Sensor Tower additionally famous that Amazon customers who used Rufus each spent extra time within the app and transformed at increased charges than those that didn’t, hinting that on-platform AI can meaningfully affect buying conduct when customers truly have interaction with it.
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