Thomson Geer rebrands, launches Faculti Attorneys for AI-related work


Thomsons launches AI-driven legal practice
Adrian Tembel

Australian legislation agency Thomson Geer has rebranded as Thomsons and launched Faculti Attorneys, a specialist included authorized apply.

Thomsons chief government accomplice Adrian Tembel advised Asia Enterprise Legislation Journal that the institution of Faculti Attorneys was pushed by speedy technological developments, significantly in synthetic intelligence (AI).

Faculti Attorneys is designed for institutional shoppers managing giant portfolios of business-as-usual authorized work which are extremely delicate to accuracy, velocity and price. Tembel confirmed that the apply would function utilizing its personal AI platform.

“The authorized market is altering quick as a result of developments and adoption of latest expertise, significantly AI,” he stated. “This implies we’ve got to be targeted on our price switch to shoppers like by no means earlier than.

“The launch of Faculti Attorneys and the expertise behind it helps sharpen that focus and ensures we proceed to remodel our price proposition on the quickest fee.”

Tembel stated that Faculti Attorneys would have “whole workers of round 114 with the prevailing administration workforce remaining in place,” and would concentrate on 4 key apply areas: banking, property, insurance coverage and aged care.

The rebrand to Thomsons took impact on 25 Might 2026, and Tembel stated it will not have an effect on the agency’s broader technique. He additionally confirmed that the agency had no plans to develop past Australia, the place it operates six places of work in Sydney, Melbourne, Brisbane, Perth, Adelaide and Canberra.

“The break up provides every model the flexibility to be understood extra clearly for what it does finest, Thomsons serving enterprise, authorities and establishments on advanced assignments, and Faculti Attorneys serving institutional shoppers managing giant portfolios of business-as-usual authorized work,” he stated.