Below the patronage of Prince Faisal bin Al Hussein, Founder and Chairman of the Board of Generations For Peace, the organisation launched a nationwide consciousness marketing campaign on Monday beneath the slogan “Enjoying is their proper… their security is our responsibility”, aiming to boost consciousness of the digital dangers related to digital video games and promote safer on-line environments for youngsters and youth in Jordan.
The marketing campaign is supported by the European Union by the EU-funded Hudour Programme, applied by Generations For Peace. The programme empowers younger Jordanians with important digital expertise, civic engagement alternatives, and psychological well being and psychosocial assist, serving to them navigate the net world safely and confidently whereas strengthening their preparedness for the labour market and group participation.
The launch occasion was attended by Their Royal Highnesses Prince Omar bin Faisal, Princess Aya bint Faisal, Princess Sarah bint Faisal, and Princess Aisha bint Faisal.
The marketing campaign responds to the speedy enhance in using digital video games and digital platforms amongst younger individuals. It seeks to strengthen consciousness of on-line dangers, encourage accountable digital behaviour, and promote digital security ideas to make sure a safer and extra inclusive digital surroundings.
Throughout the occasion, the Generations For Peace Institute offered a brand new examine inspecting essentially the most important digital dangers dealing with younger ladies and men in on-line areas. The examine highlighted key statistics on the potential hurt attributable to unsafe digital practices and emphasised the shared duty of fogeys, caregivers, and younger individuals in selling protected on-line engagement.
A panel dialogue additionally introduced collectively representatives from the Jordanian Esports Federation, safety officers, and representatives from UNICEF to debate protected on-line gaming, prevention strategies, and methods to make the digital area safer for younger customers.
The marketing campaign is constructed round three core pillars: consciousness, behavioural change, and safety and group response. Collectively, these pillars intention to contribute to constructing a safer digital surroundings for younger individuals of all ages and enhancing public consciousness of protected digital practices.
The European Union Ambassador to Jordan, Pierre Christophe, affirmed that the digital dangers related to digital video games are not an area subject, however have develop into a worldwide problem requiring concerted efforts from numerous entities and establishments. He famous the significance of the step taken by Jordan in launching this marketing campaign, commending the efforts made to advertise digital consciousness and defend kids.
For his half, the Minister of Youth, Dr. Raed Al-Adwan, emphasised the significance of this marketing campaign in elevating consciousness of digital dangers. He famous that the Ministry is working with numerous nationwide establishments to make sure a protected and supportive surroundings for younger individuals and identified that this marketing campaign aligns with a number of packages and initiatives applied by the Ministry within the areas of digital consciousness and youth empowerment.
Minister of Digital Financial system and Entrepreneurship, Sami Smeirat, affirmed that defending kids and youth within the digital surroundings has develop into a shared nationwide duty requiring built-in roles amongst households, instructional establishments, media shops, authorities companies, and expertise platforms. He emphasised that digital transformation shouldn’t be restricted to offering expertise and companies however extends to constructing digital consciousness that promotes the protected and accountable use of expertise. Smeirat identified that the gaming and esports sector represents one of many promising sectors inside the financial modernization imaginative and prescient, given the alternatives it provides for creativity, innovation, and youth empowerment. He additionally careworn the significance of enhancing digital security and holding tempo with the challenges related to digital content material and digital video games, guaranteeing the safety of kids and youth and fostering a safer and extra knowledgeable digital surroundings.
In the identical context, Lama Hattab, CEO of Generations For Peace, affirmed that the marketing campaign seeks to construct broader group consciousness about the way to work together safely within the digital area and to strengthen partnerships between establishments, dad and mom, and youth to handle the rising digital challenges, guaranteeing the safety of customers and empowering them to learn positively from expertise and digital video games.
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Past digital literacy, the Hudour Programme additionally focuses on constructing sensible, job-ready expertise that enhance employability whereas prioritising psychological well being and wellbeing. By way of sport and the humanities, the programme strengthens resilience, promotes stress administration, and fosters peer assist networks to make sure younger persons are outfitted not just for employment, but in addition for all times’s broader challenges.