What really drives me is the chance to make an actual distinction for industries and the folks working in them. Via robotics and automation, we can assist clients enhance productiveness, enhance high quality and — most significantly — create safer and higher working environments for operators.
My journey into robotics started with a background in software program engineering, beginning in ABB’s trainee program in 1999. From the very starting, I used to be pushed by a deep curiosity about how software program and management programs can enhance actual industrial operations and create tangible worth.
I began my profession as a software program developer working with management programs within the course of business — an setting historically dominated by males, however one which supplied countless alternatives to be taught and create influence.
After practically ten years in software program improvement, I moved nearer to the shopper and consumer facet of the enterprise. Nonetheless working inside software program and automation, I targeted on understanding operational wants and translating these insights into options that might make clients extra environment friendly whereas additionally enhancing the working setting. This expertise essentially formed my management philosophy: know-how solely creates worth when it solves actual issues for folks.

For me, robotics is the bodily expression of software program. What continues to encourage me is seeing digital intelligence come to life in ways in which enhance productiveness, strengthen competitiveness and make industrial jobs safer and extra sustainable.
In mid-2010, I took on my first management position at Bombardier, the place I used to be accountable for management programs for trains. This was a formative step in my profession, combining superior know-how, safety-critical environments and management accountability.
Since 2017, I’ve been totally targeted on robotics inside ABB Robotics, working available on the market and business facet of the enterprise. My business strategy is strongly formed by my technical background: I don’t see gross sales as selling merchandise, however as understanding actual buyer challenges and matching them with the suitable mixture of robotics, software program and automation options to create measurable worth.
At present, I function Cluster Supervisor for the Nordic nations, the place I drive progress and buyer worth throughout Sweden, Denmark, Finland and Norway.
A key focus in my work has been increasing the robotics ecosystem past massive finish clients — notably by supporting system integrators and automation companions. I strongly imagine the longer term progress of robotics is determined by enabling extra gamers to succeed. By serving to companions construct competence, scale their choices and seize new alternatives, we are able to speed up automation throughout new industries and segments.
I’m equally enthusiastic about inspiring extra younger girls to review and work inside know-how. This is without doubt one of the most fun industries on this planet, and we want extra numerous views to form its future. All through my profession, I’ve tried to be seen and accessible, particularly to youthful girls contemplating technical paths.
My message is straightforward: you do not want to suit a particular mildew to reach robotics. Curiosity, braveness and willingness to be taught will take you far.
Trying forward, I’m satisfied robotics will play an much more essential position in shaping the way forward for business. I’m proud to be a part of that journey — and excited to proceed serving to clients, companions and groups unlock the complete potential of automation.







