After investing ₹2,000 crore final yr, we’ve dedicated one other ₹2,800 crore this yr to develop our fulfilment centres, sorting amenities and last-mile supply community. These investments allow us to serve prospects sooner and extra reliably throughout the nation, mentioned Akshay Sahi, VP, Prime and Buyer Fulfilment Expertise, India and Rising International locations, Amazon to The Hindu, forward of the its Prime Day sale ranging from July 4 to six. It is going to even be the tenth anniversary of Prime in India.
“Prime Day 2026 will function over 500+ new launches from main Indian and worldwide manufacturers, alongside merchandise from rising companies by means of programmes resembling Launchpad, Saheli and Karigar,” added Mr. Sahi.
He mentioned that Prime has seen adoption past metros. “At the moment, 70% of recent Prime members are becoming a member of from Tier 2 and Tier 3 cities, reflecting a long-term shift in how prospects throughout India are adopting Prime.”
Amazon might be opening 20 new fulfilment centres, whereas additionally investing closely in supply affiliate security, Mr. Sahi mentioned.
Prime’s tiered membership technique has additionally helped Amazon achieve extra prospects. “Since introducing these plans, we’re on monitor to double our Prime membership in contrast with 2023. Round 20% of shoppers who start with Prime Purchasing Version or Prime Lite improve to the total Prime membership inside a yr, demonstrating sturdy engagement and long-term worth.”
He’s assured that Prime Day 2026 will garner wholesome demand throughout classes quite than being pushed by any single section. “Whereas premium classes naturally contribute extra to total gross sales worth, our focus extends past event-day efficiency. We measure Prime Day by buyer engagement, how members uncover new classes, store extra incessantly and deepen their relationship with Amazon over time.”
Prime members already store considerably greater than non-members, and prospects utilizing Amazon Now have interaction much more incessantly, he mentioned.
For smartphone patrons, Mr. Sahi mentioned, “We’ve secured a few of our strongest smartphone offers ever, together with the Samsung Galaxy S25 Extremely and Apple’s newest iPhone lineup, alongside presents from manufacturers resembling OnePlus and iQOO. Throughout worth factors, prospects will see reductions of as much as 40% on a number of units.”
On the fast commerce arm, Amazon Now, he reiterated that it’ll quickly be expanded to greater than 300 cities throughout India, and that rollout will proceed at tempo. “We’re additionally investing in over 1,000 micro-fulfilment centres and creating 100 city fulfilment centres that may carry 4 instances the assortment of our present micro-fulfilment amenities whereas persevering with to ship inside minutes.”
This Prime Day 2026, lots of their high launches and offers may also be accessible by means of Amazon Now, permitting prospects to obtain them inside minutes.
On counterfeit gadgets, Mr. Sahi added, “If a product is reported as counterfeit, we instantly take away the itemizing whereas conducting a radical investigation. Sellers discovered to have intentionally violated our insurance policies might now not be allowed to promote on Amazon.”
“We now have sturdy know-how techniques that proactively monitor our market, supported by a straightforward returns course of to make sure prospects are protected. Delivering an genuine and trusted purchasing expertise stays elementary to Prime.”
On the ads throughout Prime Video, Mr. Sahi mentioned, “Amazon continues to take a position considerably in authentic content material and programming throughout greater than 10 Indian languages. Promoting helps help these investments whereas retaining the general membership compelling.” For patrons preferring an uninterrupted viewing expertise, an ad-free improve can also be accessible, and it prices ₹699, moreover.
To mark Prime’s tenth anniversary, Amazon is providing a particular introductory membership worth of ₹999 for brand new Prime members, in contrast with the common annual charge of ₹1,499. Comparable introductory presents are additionally accessible for Prime Lite and Prime Purchasing Version.
“Final yr, 60% of Prime Day orders had been delivered inside 48 hours. This yr, we’re aiming to enhance that benchmark,” Mr. Sahi concluded.
Revealed – July 01, 2026 02:45 pm IST