Apple captured a document 20% share of the worldwide smartphone market within the second quarter of 2026, whilst worldwide shipments fell 4% year-over-year amid an ongoing reminiscence chip scarcity, in response to a brand new report from Omdia.
It’s Apple’s greatest second-quarter exhibiting on document, touchdown in what is generally its slowest stretch of the yr. Omdia credit this to a powerful iPhone 17 improve cycle, in addition to Apple conserving costs flat throughout the lineup whereas rivals had been pressured to lift theirs. The agency nonetheless flagged that Apple raised costs on different merchandise late within the quarter, which raises the query of whether or not iPhone pricing will observe go well with later this yr.
The broader business hunch traces again to a reminiscence chip scarcity that has pushed element prices sharply greater, with some distributors reportedly paying a number of instances extra for reminiscence than a yr in the past. Samsung was the one different main vendor to develop, holding the highest general spot at 22% share as Chinese language rivals pulled again their lineups and raised costs to manage.
Omdia expects the squeeze to worsen over the following two quarters as peak procuring season collides with tight provide, pushing distributors additional upmarket to guard margins. That’s anticipated to depart fewer reasonably priced choices for finances patrons, and provides one other information level to look at as Apple heads into an iPhone 18 cycle already dealing with rising element prices of its personal.
Common Tales
Apple Says iPhone Driver’s Licenses Will Increase to These 6 U.S. States
In choose U.S. states, residents can add their driver’s license or state ID to the Apple Pockets app on the iPhone and Apple Watch, after which use it to show proof of id or age at choose airports and companies, and in choose apps. To arrange the characteristic, open the Pockets app on the iPhone and faucet on the plus signal within the top-right nook. Subsequent, faucet on Driver’s License and ID Playing cards,…
Apple Silicon is Taking an Surprising Flip
Ever because the Mac switched from Intel processors to Apple silicon beginning in 2020, every era of M-series chips has included higher-end Professional and Max variants. If a current report proves to be correct, although, that streak will probably be coming to an finish. In response to Bloomberg’s Mark Gurman, Apple will probably be releasing an everyday M6 chip, however it has no plans to supply higher-end M6 Professional and M6 Max…
‘Siri AI’ Lawsuit Replace: Apple to Pay Homeowners of These iPhone Fashions
In Might, Apple agreed to pay $250 million to settle a U.S. class motion lawsuit over Siri AI’s delayed launch, and eligible iPhone customers might obtain as much as a $95 payout. This week, the California courtroom overseeing the case held a listening to relating to preliminary approval of the settlement, however the choose has not but issued a ruling. It should probably be no less than a number of extra months earlier than eligible…