The brand new in-vehicle resolution transforms the cabin right into a social, music-driven expertise with superior audio, clever options and seamless integration
Shanghai – April 29, 2026 – As customers search for extra participating, social experiences contained in the automobile, automakers are rethinking how leisure can create significant connections between passengers whereas on the highway. To construct on this expectation, HARMAN, the automotive know-how chief and subsidiary of Samsung Electronics Co., Ltd., right now launched Sing Drive, a brand new in-vehicle karaoke and sing-along platform designed to remodel the automobile into a personal, shared area for musical expression.
By combining real-time AI vocal removing, deep integration with automobile techniques and premium audio engineering, Sing Drive reimagines what in-cabin leisure can seem like—shifting music from passive listening to lively participation. Sing Drive is a production-ready, automotive-grade resolution that brings collectively superior AI, proprietary digital sign processing and driver-aware design to redefine what leisure can really feel like inside a automobile.
“Sing Drive represents a brand new step ahead in how music is loved contained in the automobile,” mentioned Leonard Gregg, Sound Techniques Product Supervisor at HARMAN Worldwide. “Greater than a function, Sing Drive acts as a way of life differentiator, turning on a regular basis drives into moments of expression, interplay and delight. As a part of HARMAN’s broader Branded Audio Expertise Packages, it enhances premium sound with coordinated sensory experiences and clever options that make music within the cabin extra immersive, customized and emotionally participating.”
Elevating the In-Cabin Leisure Expertise
Sing Drive reimagines the automobile as a shared and judgment-free area for musical content material. In contrast to conventional karaoke options that depend on telephone mirroring or restricted content material libraries, the platform is absolutely built-in into the automobile’s infotainment and audio techniques; delivering a seamless, dependable expertise constructed to automotive requirements.
Choose Sing Drive platforms use low-latency AI to separate vocals from any track in actual time, enabling passengers to sing alongside to music from streaming providers or private libraries. This removes the dependency on pre-licensed karaoke catalogs and provides customers the liberty to sing together with nearly any track from a wide range of sources, unlocking a broader content material providing. Passengers can take part utilizing built-in in-cabin microphones, and ultimately handheld microphones, providing flexibility for various use instances whereas sustaining a seamless in-vehicle expertise.
The expertise is designed to be inherently social by supporting solo, duet and group participation. Whether or not on lengthy highway journeys or each day commutes, Sing Drive transforms time within the automobile into shared, memorable moments.
Constructed for Efficiency, Security and Premium Sound
Sing Drive delivers constant efficiency with out the instability or latency usually related to mobile-based options. Native integration with a automobile’s infotainment system, mixed with proprietary digital sign processing and automotive-grade microphone structure, ensures high-quality sound and responsiveness in real-world driving conditions.
HARMAN’s audio experience performs a central position within the expertise. Superior processing, together with echo cancellation and noise suppression, ensures voices sound clear and balanced to create a performance-quality surroundings that encourages participation from each passenger.
On the identical time, Sing Drive is designed with driver consciousness in thoughts. Constructed-in security options assist hands-free interplay and adaptable show modes that assist reduce distraction, whereas enabling full performance for passengers.
A Scalable Platform for OEM Differentiation
Sing Drive is constructed as a versatile platform that may scale throughout automobile segments and have units. Automakers can tailor the expertise—from light-weight sing-along performance to a full-featured karaoke with synchronized lyrics and AI capabilities—whereas sustaining a constant know-how basis.
This method permits OEMs to introduce new types of in-cabin leisure throughout entry and premium trims alike, whereas supporting long-term software program methods and evolving client expectations.
Sing Drive presents a brand new alternative for in-cabin differentiation, remodeling the automobile into an area for connection, creativity and delight, and embedding music extra deeply into the general model expertise.
For extra data on how HARMAN brings in-cabin experiences to life, go to: car.harman.com
ABOUT HARMAN
HARMAN is a worldwide chief in Life-style Audio and Automotive know-how. We create clever experiences that enrich individuals’s lives on the highway, of their properties, on the stage, and all over the place in between. Our iconic audio manufacturers — together with JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz® — convey premium sound to customers and audio/visible professionals worldwide. Greater than 50 million automobiles globally depend on HARMAN’s applied sciences to ship safer, smarter, and extra intuitive in-cabin experiences. A completely owned subsidiary of Samsung Electronics Co., Ltd., HARMAN has roughly 26,000 workers around the globe.
For extra data, contact:
Jessica Sader
Communications Supervisor, Automotive
jessica.sader@harman.com