Modern Italian style model Max&Co., a part of the Max Mara Vogue Group, has opened its first UK flagship in London.
Situated on Regent Road, the Max&Co. London flagship has been designed to be “greater than a retail area,” however reasonably an immersive atmosphere to precise the model’s “tradition and spirit,” explains the Italian label in a press release.
Spanning 2,637 sq. ft over two ranges, the shop highlights the model’s “new imaginative and prescient,” with an experience-led retail technique, evolving the shop past conventional retail by putting a deal with “versatility and group”.
Whereas the bottom ground has been designed to replicate the worldwide Max&Co. retail identification, with industrial accents, cement-effect stoneware, shiny white parquet flooring, and steel gridwork, punctuated by flashes of the model’s signature pink, the higher degree permits the shop to be remodeled right into a social and cultural hub, impressed by London’s artistic group.
The versatile, event-driven atmosphere encompasses a Mario Bellini Camaleonda couch alongside adaptable lighting and sound methods, to cater for the model’s programme of occasions and activations all year long.
“The opening of the primary standalone retailer within the capital represents not solely a strategic milestone, but in addition a strong showcase for this evolving aesthetic and perspective,” added Max&Co.