Meta CEO Mark Zuckerberg wears the Meta Ray-Ban Show glasses, as he delivers a speech presenting the brand new line of sensible glasses, in the course of the Meta Join occasion on the firm’s headquarters in Menlo Park, California, U.S., Sept. 17, 2025.
Carlos Barria | Reuters
Meta on Tuesday introduced a brand new set of $299 sensible glasses, at the least $80 lower than the value tag for the corporate’s entry-level second-generation Meta Ray-Ban glasses, as CEO Mark Zuckerberg continues his push into wearables.
The Meta Glasses include new designs and are inbuilt partnership with Ray-Ban guardian EssilorLuxottica, however they do not include Ray-Ban or Oakley branding.
Meta is aggressively advertising and marketing its sensible glasses to shoppers as eyewear competitors heats up and shoppers discover extra worth in augmented actuality gadgets. Although the sensible glasses market continues to be small, Meta and EssilorLuxottica dominate it, with estimated market share of more than 80% and hundreds of thousands of items bought since they first launched in 2021.
Meta Glasses lack a display, however they embody a digicam and private audio system. Customers can converse to Meta’s AI to translate or perceive what they see round them, or take images and movies of their environment.
The three Meta Glasses designs.
Meta
Meta executives have stated they see the light-weight sensible glasses as a step towards a extra superior gadget that features screens within the lenses with computing capabilities. Meta final yr introduced glasses referred to as Ray-Ban Show glasses, which value $799 and embody a built-in show.
Zuckerberg has discovered extra success in sensible glasses than in digital actuality headsets, which have been key to the corporate altering its title from Fb to Meta in 2021. VR has continued to be a distinct segment market, largely for players, however Zuckerberg is targeted on proudly owning a {hardware} platform for the bogus intelligence period.
In the meantime, competitors within the sensible glasses market is choosing up. Google said final month that it is constructing new computerized eyewear in partnership with Warby Parker that may use its Gemini AI mannequin. Final week, Snap introduced Specs, a pair of $2,195 sensible glasses that CEO Evan Spiegel positioned because the successor to the smartphone.
Meta Glasses are available three new designs, the corporate stated. Meta additionally launched a brand new charging stand for the glasses.
WATCH: EssilorLuxottica CEO on AI glasses
