OPPO raises costs on eight smartphone fashions in India, citing rising AI-driven reminiscence prices. Additional will increase anticipated resulting from market pressures.
OPPO, the Chinese language smartphone producer, has introduced one other spherical of worth will increase for a number of of its smartphone fashions in India. This marks the corporate’s third adjustment in lower than a month, pushed by escalating element prices within the business. Efficient from June 22, 2026, the most recent worth hikes impression eight variants, together with fashions from the A6, A6 Professional, and F33 5G lineups.
The value changes vary from ₹2,000 to ₹3,000, representing share will increase between 5.26% and 9.38%. The F33 5G (6GB+128GB) variant has witnessed the steepest rise of ₹3,000, growing from ₹31,999 to ₹34,999, which interprets to a 9.38% improve. The A6 5G (4GB+128GB) has additionally seen a big adjustment, rising from ₹21,999 to ₹23,999, reflecting a complete improve of 9.09%.
The choice to boost costs comes as OPPO cited rising reminiscence prices from suppliers, a scenario exacerbated by rising demand associated to synthetic intelligence applied sciences. This pattern of worth hikes will not be distinctive to OPPO; a number of smartphone producers have made comparable revisions amid rising prices for reminiscence chips and elements.
In accordance with the All India Cellular Retailers Affiliation (AIMRA), present worth hikes are more likely to persist. Kailash Lakhyani, Founder Chairman of AIMRA, expressed considerations concerning the impression on gross sales volumes resulting from repeated will increase. “Customers mustn’t wait to make their purchases as a result of costs are anticipated to proceed growing,” Lakhyani said, emphasising the components contributing to the pattern, together with Invoice of Supplies (BOM) prices, chipset shortages, and general inflation.
The newest worth modifications observe prior changes in June, the place OPPO raised costs on its K14x 5G collection, with hikes predominantly round ₹1,000. Earlier, on Might 26, OPPO adjusted costs for its flagship Discover X9 collection, with vital will increase of ₹10,000 throughout the premium fashions.
This pricing stress is a part of a broader pattern affecting the smartphone market in India. Analysis from Counterpoint famous that India’s smartphone shipments fell by 3% year-on-year for the January-March quarter of 2026, marking the bottom quarterly efficiency in six years. Contributing components included supply-side price will increase, manufacturer-led worth hikes, and subdued shopper demand.
Business insights counsel that manufacturers like Samsung and Apple may anticipate worth hikes, as producers proceed to grapple with elevated provide chain prices. With smartphone costs anticipated to extend additional, customers are urged to make well timed purchases to keep away from increased prices sooner or later.