Google has made it official. The following Made by Google occasion lands August twelfth in New York the place the corporate will unveil its new Pixel 11 collection, simply weeks after the Samsung Galaxy Z Fold 8 lands.
What Google hasn’t confirmed is worth, however a brand new retail leak factors to Google doubling the bottom storage throughout the Pixel 11 lineup to 256GB, alongside a real worth improve.
Pixel 11 Worth: Google Is Doing Precisely What Samsung Did
Samsung made a similar move with the Galaxy S26 launch earlier this year. The Korean firm eliminated the 128GB possibility solely, which basically raised the entry worth by $100 in comparison with the Galaxy S25. The Galaxy S26 Plus additionally noticed a $100 improve, whereas the Galaxy S26 Extremely stayed flat at $1,299.
The Google Pixel 10 Professional. (Picture by Future Publishing through Getty Photographs)
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Dealabs, which is a French offers web site with a powerful observe file on early cellphone pricing information, reported that the bottom Pixel 11 begins at €999 for 256GB in Europe, which is up from €899 for the 128GB Pixel 10.
The Pixel 11 Professional 128GB possibility can be gone, so it now begins at €1199, in comparison with the Pixel 10 professional’s €1,099 for the 128GB mannequin. The Pixel 11 Professional XL and Professional Fold are additionally up €100 throughout each storage tier in comparison with their predecessors. There’s no data on U.S. pricing but.
It’s price noting that for those who examine like-for-like 256GB variations for the bottom and Professional pixel telephones, there’s no worth change between final 12 months’s cellphone and the brand new Pixel 11 gadgets. It’s simply that you just lose out on an ultra-cheap 128GB possibility.
For the Pixel 11 Professional XL and Pixel 11 Professional Fold, there’s a straight €100 hike. Additionally, Google held costs flat from the Pixel 9 to Pixel 10, so some improve was at all times coming.
This can be a related storage bounce, with an identical worth path, because the Galaxy S26. A Samsung exec informed me on the launch earlier this 12 months that the worth will increase had been justified due to new options, particularly the privateness show. And to be truthful to Samsung, it is a legitimately spectacular new device that I take advantage of repeatedly.
How will Google justify the worth improve exterior of pointing to the mess that’s the RAM disaster? The standout rumoured new function, Pixel Glow, is an ambient notification mild, which does not sound as revolutionary as Samsung’s privateness show.
I do not doubt that Google could have one thing up its sleeve to offset any grumblings about increased costs for the Pixel 11 collection. Whether or not that is new {hardware} with some stage of wow-factor, or revealing new agentic talents in Gemini Intelligence, is anybody’s guess.
The final {hardware} invention from Google, which additionally stays my favorite, was its 3D Face Unlock that rivalled Apple’s Face ID. That was unceremoniously ditched after the discharge of the Google Pixel 5. If Google introduced that again then I might abdomen a $100 worth improve.
Why Ready To Purchase The Pixel 11 Will Pay Off
In any case, for those who plan to purchase the Pixel 11, it’s best to maintain your cash for a minimum of six weeks as a result of Google is at all times operating a sale. It is operating one proper now that knocks a whole bunch off the Pixel 10 vary. It is truly simpler to depend the months when Google does not have a promotion on.
How can it do that within the midst of worth will increase? It comes right down to what a Pixel truly is to Google’s enterprise.
In contrast to Samsung, Google’s {hardware} isn’t its sole money cow. It’s a distribution channel for Gemini, Google One and Google’s broader software program ecosystem, which it costs subscriptions for and collects your information from. That provides Google way more room to low cost than producers who want every handset sale to be worthwhile by itself.
Virtually each Pixel launched has confirmed this. Reductions arrive inside weeks of launch and solely get deeper because the months go on. If the Pixel 11 does land at the next worth with solely modest upgrades, the sensible transfer for many patrons is similar one which’s labored for the final a number of Pixel generations: wait.
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