The brand new TVs are powered by Sony’s proprietary RGB Backlight Grasp Drive Professional, which exactly controls independently pushed purple, inexperienced, and blue mild sources, enabling the brand new BRAVIA True RGB TV fashions to realize the most important colour quantity ever in Sony’s house TV historical past and ship correct colour copy from wider viewing angles in vivid house environments.
“Sony has been advancing LED management for over 20 years from our first impartial RGB mild sources within the Qualia 005, launched in 2004, by way of our flagship Backlight Grasp Drive premiering in 2016,” mentioned Yoshihiro Ono, Head of Dwelling Leisure Enterprise Unit, Sony Company. “Our new True RGB represents a breakthrough that mixes the precision of individually managed RGB LEDs with the very best features of each Mini LED and OLED, giving viewers purer colour, increased brightness, and film accuracy that holds up in any room.”
BRAVIA 9 II and BRAVIA 7 II Shared Options:
- First True RGB LED BRAVIA TVs: the BRAVIA 9 II and BRAVIA 7 II, every utilizing independently pushed purple, inexperienced, and blue LEDs for exact colour copy in vivid front room environments.
- Unprecedented Coloration Quantity: Impartial management of RGB LEDs achieves the most important colour quantity in Sony’s house TV historical past, delivering excessive colour gamut, distinction, depth, and exquisite gradation. Powered by Sony’s RGB Backlight Grasp Drive Professional which drives every LED with excessive precision, enhancing brightness, decreasing blooming, and producing purer colour than standard Mini LED shows.
- Vast Viewing Angles: Independently pushed RGB LEDs and the X-Vast Angle Professional guarantee stunning pictures and constant colours from huge viewing angle.
- Massive Display screen for Immersive Expertise: The BRAVIA 9 II provides a formidable 115-inch class choice for giant format cinematic viewing, whereas the BRAVIA 7 II options display screen sizes 50- to 98-inch class, each sustaining ease of set up and integration.
- Sensible Choices: Uncover extra on Google TV*1 with Gemini*2. Gemini learns what you like and adapts to your questions to offer responses tailor-made to you – whether or not that is your subsequent favourite present, an academic deep dive, or seamless good house management.
- Elevated Audio Expertise: Full vary audio system*3 ship a stable sound whereas enhancing dialogue readability with Voice Zoom 3™, powered by AI. Additionally, our advanced 3D Encompass Upscaling expands stereo to wider 3D encompass.
- Aesthetic Design: The flagship design integrates effortlessly into any area, that includes a wave‑textured bezel and a clear heart stand*4 that creates a floating, cable‑free look, permitting the display screen to function décor even when not in use.
BRAVIA 9 II Add-on Options:
- Sony’s most superior expression of True RGB: That includes newly developed LED controllers for the best degree of backlight management. This structure produces purer main mild earlier than the picture reaches the panel, enabling expanded colour quantity powered by BRAVIA 9 II’s RGB Triluminos Max™ and Luminance Booster Professional, smoother gradation, and correct hues at increased brightness ranges, that are vital in brighter residing rooms.
- Immersive Black Display screen Professional: A newly engineered glare-free and low-reflection distinctive display screen therapy delivers wealthy, deep blacks even in vivid front room environments*5. This enables viewers to immerse themselves extra totally in movies, revealing nice particulars even in darkish scenes. Sony Photos Leisure participated within the analysis of the floor movie, serving to make sure the TVs protect the filmmaker’s meant image high quality throughout quite a lot of house lighting environments.
- Immersive Audio Expertise: Acoustic Multi-Audio+ with up-firing beam tweeters raises cinematic encompass sound with highly effective depth and true immersion*6.
Shared Cinema-Pushed Options Throughout 9 II and seven II
Each True RGB fashions embody:
- My Cinema, optimizing image and sound for movie first viewing
- Ambient Optimization, routinely adapts image and audio to room situation and viewing place
- “Studio Calibrated” modes for platforms, together with Netflix, Prime Video, and SONY PICTURES CORE*7 (availability varies by area)
- Assist for Dolby Imaginative and prescient®, Dolby Atmos®, DTS:X®*8, and IMAX® Enhanced*9
The result’s a viewing expertise that maintains creator-intended colour, depth, and element beneath real-world situations.
BRAVIA Theater Trio
The BRAVIA Theater Trio is a premium wi-fi theater system crafted for extremely giant screens, developed to carry an genuine cinema expertise into the house. To seize the fervour and craftsmanship of sound creators on the coronary heart of movie manufacturing, the Trio was created in shut collaboration with Sony Photos Leisure (SPE). By this partnership, our crew gained deep perception into skilled sound making, with SPE sound creators concerned from the earliest phases to refine each element. The result’s a newly designed three speaker system—optimized entrance left, proper, and heart audio system—that delivers a large, immersive soundstage and clear dialogue in an area environment friendly package deal. Supported by SPE sound creator experience, the Trio helps you to expertise at house the immersive sound crafted for movie manufacturing*10.
“Sound design is integral to the cinematic expertise and sometimes drives the visceral impression of a scene,” mentioned Tony Lamberti, Academy Award–nominated sound mixer. “The spatiality of the BRAVIA Theater Trio is phenomenal; it totally envelops you in sound and delivers a very immersive, cinematic expertise within the house.”
“After we design sound for movie, each alternative is about guiding what the viewers feels in a second,” mentioned Andrew DeCristofaro, sound designer at Sony Photos Leisure. “The BRAVIA Theater Trio brings that very same intention into the house, letting folks hear the element, motion, and steadiness the way in which we meant it to be skilled.”
Sony’s 360 Spatial Sound Mapping-technology (360SSM) generates as much as 24 phantom audio system to create a large, cinematic sound area that envelops listeners from each path. Developed with insights from Sony Photos Leisure, the know-how is knowledgeable by an in-depth research {of professional} studio acoustics and the listening environments utilized in movie manufacturing. By creating each direct sound and the pure reflections attribute of cinemas, 360SSM transforms a room into an immersive audio area utilizing solely the present speaker structure. The result’s a multidimensional sound area that feels as if quite a few audio system are positioned all through the room, faithfully conveying the depth, positioning, and nuance meant by filmmakers.
With a newly added excessive‑efficiency USB‑C microphone, the BRAVIA Theater Trio delivers enhanced measurement accuracy and exact room calibration, creating immersive sound completely tuned to any area*11.
BRAVIA Theater Trio helps Dolby Atmos®, DTS:X®*8, and IMAX® Enhanced*9 for suitable content material and could be expanded with optionally available subwoofers and rear audio system*13 together with twin subwoofer configurations*15.
Different Updates
Direct Join*14 permits suitable BRAVIA TVs to pair instantly with optionally available wi-fi subwoofers and wi-fi rear audio system, with out requiring a soundbar, enabling easy setups for deeper bass and extra expansive encompass when paired with the TV’s spectacular speaker system*16.
Sustainability & Accessibility
Our TVs use recycled supplies throughout the physique, inner components, and distant, together with Sony unique SORPLAS™. The BRAVIA 9 II is the primary Sony TV product to make use of renewable plastic*17 created from used cooking oil and different renewable feedstocks. Parts produced with the renewable plastic embody the rear cowl, one of many largest elements, and a few inner elements equivalent to optical elements that are inherently troublesome to supply with recycled supplies*18. Moreover, the whole True RGB lineup advantages from energy environment friendly RGB LED management by RGB Backlight Grasp Drive Professional.
A brand new inclusive distant management*19 improves accessibility by way of narration pleasant design and tactile readability.
Pricing & Availability
BRAVIA Theater TRIO has a recommended retail worth of $2,199.99 USD / $ $2799.99 CAD and is offered for pre-sale at Sony, Best Buy, Amazon and different licensed retailers.
For a full checklist of specs and data, please go to: https://electronics.sony.com/audio/soundbars/all-soundbars/p/hta8
BRAVIA TRUE RGB TV fashions, sizes, and costs:
- BRAVIA 9 II TRUE RGB TV is offered for pre-sale at Sony, and different licensed sellers.
- 115″ Class (114.9″ diag): $30,999.99 USD MSRP / $41,999.99 CAD MSRP (obtainable this fall)
- 85″ Class (84.6″ diag): $6,499.99 USD MSRP / $8,999.99 CAD MSRP
- 75″ Class (74.5″ diag): $4,599.99 USD MSRP / $6,499.99 CAD MSRP
- 65″ Class (64.5″ diag): $3,599.99 USD MSRP / $4,999.99 CAD MSRP
- BRAVIA 7 II TRUE RGB TV is offered on the market at Sony, Best Buy, and different licensed sellers.
- 98″ Class (97.5″ diag): $8,999.99 USD MSRP / $12,999.99 CAD MSRP (obtainable this summer time)
- 85″ Class (84.6″ diag): $3,999.99 USD MSRP / $5,599.99 CAD MSRP
- 75″ Class (74.5″ diag): $3,099.99 USD MSRP / $4,399.99 CAD MSRP
- 65″ Class (64.5″ diag): $2,599.99 USD MSRP / $3,699.99 CAD MSRP
- 55″ Class (54.6″ diag): $2,099.99 USD MSRP / $2,999.99 CAD MSRP
- 50″ Class (49.5″ diag): $1,599.99 USD MSRP / $2,249.99 CAD MSRP (obtainable this summer time)
*1 Assist shall be supplied later through software program replace. Some apps, contents and/or options will not be obtainable in all international locations. Topic to availability. Consumer should settle for Google Phrases of Service (http://www.google.com/policies/terms/), Play Phrases of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html) and Privateness Coverage (http://www.google.com/policies/privacy/) to make use of TV. Consumer should hook up with a Google Account to make use of sure marketed options, together with voice to activate linked apps, and set up sure apps and working software program throughout setup. Use of TV with out connecting to a Google Account permits solely fundamental TV options and sure apps. Wi-fi connectivity requires 802.11 house community (802.11n advisable). Community providers, content material, working system and software program of this product could also be topic to separate or third-party phrases and situations and adjusted, interrupted or discontinued at any time and should require charges, registration and bank card data. Apps have to be suitable with TV. App availability varies by area and gadget.
Google TV is the identify of this gadget’s software program expertise and a trademark of Google LLC.
*2Google and Gemini are emblems of Google LLC.
The Gemini for TV expertise is optimized for giant display screen experiences. Outcomes could fluctuate. Test responses for accuracy. Out there in choose international locations, languages, and to customers 18+. Study extra at g.co/television/gemini. Community providers, content material, working system and software program of this Product could also be topic to particular person phrases and situations and adjusted, interrupted or discontinued at any time and should require charges, registration and bank card data.
*3 Varies relying on the inch measurement. Or *aside from BRAVIA 7 II 50-inch/55-inch
*4 The stand design varies relying on the inch measurement. Or *aside from BRAVIA 9 II 115-inch/ BRAVIA 7 II 98-inch
*5 Aside from BRAVIA 9 II 115-inch
*6 Aside from BRAVIA 9 II 115-inch
*7 third social gathering apps, community providers, content material, the working system and software program of this Product could also be topic to particular person phrases and situations and adjusted, interrupted or discontinued at any time and should require charges, registration and bank card data.
*8 Dolby Imaginative and prescient/Atmos and DTS:X content material suitable with streaming providers or suitable content material gadget related through HDMI enter (offered individually).
*9IMAX Enhanced content material allows full IMAX Enhanced expertise with suitable streaming providers equivalent to SONY PICTURES CORE (previously BRAVIA CORE), or suitable content material gadget related through HDMI enter (offered individually).
*10 Sound Creators evaluated the mixture of BRAVIA Theater Trio + BRAVIA Theater Rear 9 + BRAVIA Theater Sub 9.
*11When utilizing the microphone, a smartphone with a USB Sort‑C port is required to realize extra exact room calibration.
*12 IMAX® Enhanced certification is achieved when used with suitable merchandise. Product availability varies by international locations/areas. https://www.sony.net/comp-home/
*13 For optionally available speaker compatibility data, please go to: https://www.sony.net/comp-home/
*14Sony | BRAVIA Join app have to be put in on a smartphone. The smartphone and the product have to be related to the identical house community. This perform works with suitable BRAVIA TV and the newest software program. Product availability varies by nation/area. https://www.sony.net/hav_faq Updating the cellular app to the newest model is required. Obtain app at Google Play and the App Retailer. Community providers, content material, working system and software program topic to phrases and situations and could also be modified, interrupted or discontinued at any time and should require charges, registration, and bank card data. Characteristic availability of the built-in distant with TVs and residential theater merchandise could fluctuate relying on house theater product. Firmware replace required for TV and optionally available audio system.
*15 For twin subwoofer play compatibility data, please go to: https://www.sony.co.jp/en/braviatheater_2sub-models
*16 For optionally available speaker compatibility data, please go to: https://www.sony.net/hav_faq
*17 Renewable plastics are used for some inner elements aside from the 115-inch mannequin, and for the 65-inch mannequin, additionally for the rear cowl. The 65-inch mannequin makes use of a minimum of 51% round materials and allocates 23% biomass-based renewable materials (mass steadiness strategy). Extra data on the renewable plastic used on this merchandise is offered here.
*18 The ratio and a part of recycled materials utilization could fluctuate by measurement, area and nation.
*19 Varies by area and mannequin
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Company of America and an affiliate of Sony Group Company, one of the complete leisure firms on the earth, with a portfolio that encompasses electronics, music, movement footage, cellular, gaming, robotics and monetary providers. Headquartered in San Diego, California, Sony Electronics is a frontrunner in electronics for the buyer {and professional} markets. Operations embody analysis and improvement, engineering, gross sales, advertising and marketing, distribution, and customer support. Sony Electronics creates merchandise that innovate and encourage generations, such because the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio merchandise. Sony can also be a number one producer of end-to-end options from 4K skilled broadcast and A/V gear. Go to http://www.sony.com/news for extra data.
SOURCE Sony Electronics, Inc.
