India’s client commerce panorama is getting into a brand new section of development. With the ecommerce market projected to change into a $450 Bn alternative by 2031, digital retail is changing into the first channel via which new-age manufacturers are found, bought and scaled.
On the coronary heart of this shift lies the rise of D2C manufacturers. As India bypasses the standard trendy retail playbook in favour of algorithm-led discovery, fast commerce infrastructure and digital-first distribution, D2C manufacturers are rising as the largest drivers of ecommerce development.
The truth is, the section’s gross merchandise worth (GMV) is predicted to develop from $65 Bn to $310 Bn over the subsequent 5 years, accounting for almost 86% of all incremental ecommerce worth created throughout this era.
But, constructing a sustainable D2C enterprise has change into more and more difficult. Founders should navigate rising buyer acquisition prices, fragmented gross sales channels, stock complexities and the rising significance of retention in a market the place a comparatively small base of energy buyers drives the vast majority of on-line spending.
Recognising these challenges, Inc42 launched D2CX — a structured 12-week acceleration programme designed to assist rising D2C manufacturers construct stronger foundations for scale. By way of hands-on mentorship, operation-led periods and entry to a community of founders, traders and business consultants, the programme equips entrepreneurs with the insights and execution frameworks wanted to navigate the subsequent stage of development.
The newest D2CX cohort introduced collectively a various set of founders who’re constructing throughout classes, from meals and drinks (F&B) to non-public care.
Listed below are the startups that made the reduce for the seventh version of D2CX.
Notice: This isn’t a rating. The manufacturers are listed alphabetically.
1. Amnect Care
Based by Reena Sharma and Amol Indurkar, Amnect Care provides nutrition-led wellness options designed to alleviate age-related well being considerations. Based mostly in Ahmedabad, the startup focuses on preventive and lifestyle-driven care via a portfolio of specialized, sugar-free gummies aimed toward enhancing bone well being, joint mobility, digestion, sleep high quality and total wellbeing.
The model’s product vary consists of bone care, joint care, thoughts and sleep care, and movement care formulations, every developed with a mix of nutritional vitamins, minerals, botanical extracts and clinically studied components. By positioning gummies as a handy different to conventional dietary supplements, Amnect Care goals to make day by day vitamin extra accessible for older adults.
Amnect Care claims to clock a mean month-to-month recurring income (MRR) of ₹1 Lakh and operates with 4-5 SKUs. Its gross sales are evenly cut up between offline retail channels and its personal web site, every contributing 50%.
2. Anyway
Launched in late 2024 by Shubham Mittal and Agam Agarwal, Anyway is an F&B startup reimagining conventional Indian snacking for contemporary customers. The Kota-based model focuses on combining acquainted flavours with modern codecs, clear components and distinctive packaging to construct a differentiated presence in India’s fast-growing packaged snacks market.
Positioned as an innovation-led snack model, Anyway seeks to bridge the hole between nostalgia and comfort by providing merchandise like frisbees, kachori bites, makhanas and miracle pops. The startup has additionally prioritised offline distribution from an early stage, serving to it set up a powerful retail footprint throughout a number of cities.
Anyway stories an common MRR of ₹5 Lakh and operates a portfolio of 11-20 SKUs. Offline retail accounts for 98% of gross sales, with the remaining 2% coming from on-line channels.
3. Areoveda
Based by Dr Raja Indana in 2024, Areoveda is a Bengaluru-based mother-and-baby skincare model centered on creating clear, science-backed merchandise that prioritise security and efficacy. The startup combines conventional Indian botanicals with clinically validated formulations to handle the skincare wants of moms, infants and younger kids.
Working within the magnificence and private care section, Areoveda differentiates itself by emphasising ingredient transparency and globally recognised security requirements. Its merchandise are independently licensed by the Environmental Working Group (EWG) and ECOCERT (eco-friendly certification), reflecting the model’s dedication to growing formulations free from doubtlessly dangerous components whereas sustaining excessive efficiency.
Areoveda stories an common MRR of ₹60 Lakh and provides a portfolio of 21–50 SKUs. Marketplaces account for 50% of its gross sales, adopted by its web site at 30% and offline channels at 20%.
4. Artisttico Décor
Kanikka Dempo based Artisttico Decor in 2020 to convey handcrafted, design-led house décor merchandise to customers searching for elevated aesthetics and superior craftsmanship. Based mostly in New Delhi, the model focuses on creating artisanal items with premium finishes, mixing conventional craftsmanship with modern design sensibilities.
Artisttico Decor provides a variety of merchandise throughout tableware, lighting, planters, vases, gifting options and ornamental equipment. The model caters to each particular person customers and gifting events, with an emphasis on high quality supplies, intricate detailing and handcrafted manufacturing.
Artisttico Decor claims to clock an common MRR of ₹6.5 Lakh and has greater than 50 SKUs. Having solely lately launched its web site, the model at present generates the vast majority of its gross sales via offline channels and Instagram.
5. Avarya
Launched by Shubh Bheda in 2025, Avarya is a Mumbai-based meals and beverage model specialising in premium Indian sweets, savouries, dehydrated meals gadgets and gifting options. The startup goals to modernise the standard mithai and snacks class by combining genuine recipes with elevated packaging and modern presentation.
Positioned on the intersection of heritage and premiumisation, Avarya focuses on delivering high-quality merchandise crafted utilizing rigorously chosen components and time-tested methods. Its portfolio spans all kinds of Indian sweets and snacks. By emphasising each style and presentation, the model seeks to enchantment to customers searching for conventional flavours in a extra refined, trendy format.
Avarya stories a mean MRR of ₹1.5 Lakh and has a list of greater than 50 SKUs. Offline channels account for 92% of its gross sales, with the remaining 8% coming through on-line marketplaces.
6. Banaav
Based by Aditi Garg in 2022, Banaav is a Mumbai-based children’ model centered on creating personalised utility merchandise that mix performance with considerate design. The startup caters to kids and households searching for on a regular basis necessities which are each sensible and customised for private use.
Banaav’s product portfolio features a vary of personalised gadgets like customised college luggage, pouches, bedding, tub towels and robes. The model locations a powerful emphasis on aesthetics, usability, and customisation, making certain that its merchandise mirror every baby’s individuality.
By mixing design-led considering with personalisation, Banaav seeks to create merchandise that resonate with trendy dad and mom searching for distinctive and significant purchases.
The startup stories a mean MRR of ₹9 Lakh and provides greater than 50 SKUs. It generates gross sales solely via digital channels, primarily through its web site and Instagram.
7. Being Wholesome
Established by Rohit Sareen in 2011, Being Healthy is an Amritsar-based meals model constructed round the concept higher well being begins with on a regular basis necessities. The D2C model sells naturally sourced, minimally processed vary of salts corresponding to Himalayan pink salt, flavoured pink salt and cooking sea salt.
Working within the F&B section, Being Wholesome champions purity, traceability and acutely aware consumption. By way of clear sourcing and a nutrition-first strategy, it goals to encourage more healthy selections in day by day diets whereas staying rooted within the rules of authenticity and ease.
Being Wholesome stories a mean MRR of ₹90 Lakh and has 11-20 SKUs. The model at present generates all of its gross sales via offline channels.
8. Born Plus
Born Plus is a Kolkata-based kidswear label based by Mahek Agarwal in 2026, centered on creating stylish, snug, and elevated wardrobe necessities for kids. Working within the style section, the model goals to mix on a regular basis practicality with modern design, catering to folks searching for fashionable but purposeful clothes choices for his or her children.
Constructed across the concept of premium fundamentals, Born Plus provides attire designed for consolation, sturdiness and flexibility. The model emphasises comfortable materials, considerate matches, and trendy aesthetics, making certain its merchandise can seamlessly transition throughout events whereas remaining appropriate for day by day put on.
The startup has stitched collectively a portfolio of 21-50 SKUs. Whereas industrial operations have but to begin, Born Plus plans to debut as a digital-first model and subsequently broaden into offline retail.
9. Bubs And Bubbles
Drawing on the founders’ almost three many years of expertise in kids’s style, Bubs And Bubbles was launched in 2024 by Piyush Choudhary, Prarthna Sharma, Mehak Chauhan and Neena Sharma. The Gurugram-based model creates kidswear designed to have fun the enjoyment, creativeness and individuality of childhood.
Bubs And Bubbles provides a variety of thoughtfully crafted kids’s outfits that mix playful designs with consolation and high quality. With an emphasis on high-quality craftsmanship, consideration to element and child-friendly materials, the startup seeks to construct a premium but reasonably priced kidswear label for contemporary households.
Bubs And Bubbles stories a mean MRR of ₹4.5 Lakh and provides greater than 50 SKUs. Its web site brings in 90% of complete gross sales, whereas the remaining 10% comes from offline channels. The model at present doesn’t promote via marketplaces.
10. Cheer Cookie Co
Based in 2022 by Nandini VS and Nalin Gandotra, Cheer Cookie Co operates from Bengaluru and caters to customers searching for personalised gifting and artisanal baked items.
The model is finest recognized for its customized cookie artwork, alongside a broader portfolio of on a regular basis cookies and gifting merchandise designed for birthdays, weddings, company occasions and particular events. By combining creativity, craftsmanship and storytelling, Cheer Cookie Co goals to remodel cookies from a easy snack right into a medium for celebration and connection.
Cheer Cookie Co claims to have a mean MRR of ₹3 Lakh and provides greater than 50 SKUs. At present, all of its gross sales are generated via Instagram and WhatsApp channels.
11. Dorna Milan
Based earlier this yr by Siddharth Jain, Dorna Milan is a Ghaziabad-based style model providing western put on and innerwear for each women and men. The startup focuses on creating on a regular basis attire that mixes consolation, match, and modern design, catering to customers searching for purposeful but fashionable wardrobe staples.
Working on the intersection of style and on a regular basis put on, Dorna Milan emphasises high quality materials, wearable silhouettes, and trendy aesthetics. The model seeks to ship a premium expertise via coord units and clothes, making certain that consolation stays central with out compromising on type.
With 1-2 SKUs below its belt, Dorna Milan claims to have a mean MRR of ₹1 Lakh. Its gross sales are evenly cut up between on-line and offline channels, with 50% from on-line platforms and the remaining 50% from offline channels.
12. Dr Smith
Serving eating places, bakeries, pizzerias and cloud kitchens throughout North India, Dr Smith has constructed its enterprise round simplifying meals preparation for the HoReCa (resort, restaurant, and café) sector.
Based by Rajesh Anand, Jagmohan Anand, Rekha Anand, and Manisha Anand, the Karnal-based startup specialises in premium canned and processed meals components designed to assist industrial kitchens enhance effectivity whereas sustaining constant style and high quality.
The model’s portfolio consists of merchandise corresponding to mushrooms, olives, jalapeños, pineapple, fruit cocktail, and different prep-ready components provided in bulk packaging. By specializing in comfort for cooks, decreased preparation time and decrease wastage, Dr Smith positions itself as a strategic companion for meals service companies working in a extremely aggressive surroundings.
Dr Smith stories a mean MRR of ₹2.5 Cr and operates a list of greater than 50 SKUs. The startup at present generates 100% of its gross sales via offline channels.
13. Eyemode
Based by Samkit Sethia in 2025, Eyemode is a Kolkata-based eyewear model that gives a variety of eyeglasses and sun shades, out there with or with out prescription lenses.
Eyemode focuses on combining modern designs with on a regular basis usability, aiming to make eyewear an extension of private type moderately than only a vision-correction product. Its portfolio spans a number of body kinds and lens choices, serving a various buyer base with various style preferences and visible wants.
The startup stories a mean MRR of ₹4 Lakh and provides greater than 50 SKUs. On-line channels contribute 70% of complete gross sales, whereas the remaining 30% comes from offline retail operations.
14. Femi9 by AS
Constructed on a community-first strategy to style, Femi9 by AS was based earlier this yr by Subah Dixit as a way of life model providing attire and footwear for girls. Based mostly in Gurugram, the startup focuses on fostering a powerful buyer neighborhood whereas curating merchandise that align with modern style preferences.
The model operates on the intersection of commerce and neighborhood, leveraging direct engagement with its viewers to form product choices and strengthen buyer loyalty. Its portfolio spans a variety of clothes and footwear designed to cater to on a regular basis style wants, with an emphasis on accessibility, type and evolving client traits.
Femi9 by AS at present has a mean MRR of ₹20 Lakh and provides greater than 50 SKUs. The model at present generates 100% of its gross sales via its personal web site.
15. Greenbrrew
Based by Khushii Gupta and Mayur Singhal in 2016, Greenbrrew is a Delhi NCR-based well being and wellness model that sells a variety of instantaneous inexperienced espresso merchandise. The startup caters to customers searching for handy alternate options to conventional tea and low, with merchandise designed to assist metabolism, power ranges and total wellness.
Positioned on the intersection of vitamin and comfort, Greenbrrew goals to make purposeful drinks extra accessible to on a regular basis customers. Its instantaneous inexperienced espresso merchandise are formulated for health-conscious people seeking to incorporate wellness-focused habits into their day by day routines with out compromising on ease of consumption.
Greenbrrew is at present clocking an common MRR to the tune of ₹3.5 Lakh and operates a portfolio of 6-10 SKUs. Ecommerce contributes 55% of its gross sales, adopted by offline retail at 30% and its personal web site at 15%.
16. Indo Edit
Drawing inspiration from Indian structure and craftsmanship, Indo Edit was launched by Mumbai-based entrepreneur and architect Pooja Ashley in 2026. The model displays Ashley’s design-led strategy, formed by her expertise as cofounder of architectural and inside design agency Ashleys, in addition to her publicity to high-end design via training in Milan.
Working as a recent D2C style label, Indo Edit reinterprets Indian aesthetics for the trendy client via refined silhouettes, considerate detailing and culturally rooted design. The model blends conventional craftsmanship with modern styling to create attire that’s each timeless and globally related.
As a newly launched enterprise, the model is at present centered on establishing its digital-first presence with 6-10 SKUs and increasing its attain amongst trendy style customers.
17. InGifted
Based by Niket Panjwani in 2025, InGifted is a Mumbai-based house décor model centered on creating personalised, made-to-order merchandise that mix craftsmanship and modern design. The startup operates within the personalised house décor section, catering to customers searching for significant merchandise that add a private contact to their residing areas and gifting events.
Constructed round the concept decor will be each purposeful and deeply private, InGifted provides customised merchandise corresponding to nameplates and wall artwork, designed to have fun recollections, relationships and milestones.
InGifted has a mean MRR of ₹3 Lakh and operates a list of greater than 50 SKUs. The model follows a D2C mannequin, producing all of its gross sales through its personal web site.
18. IRIS Cosmetics
Based by Tejus Dixit and Nupur Shah in 2020, IRIS Cosmetics is an Ahmedabad-based magnificence model that seeks to make make-up extra private, expressive and identity-driven. The startup positions itself as a personality-first model, creating merchandise the place each shade is designed to mirror a temper, type or particular person expression.
Combining high-performance formulations with considerate product design to construct a particular model expertise, IRIS Cosmetics’ portfolio is centred on face, eye, and lip merchandise.
IRIS Cosmetics stories a mean MRR of roughly ₹14.4 Lakh and has greater than 50 SKUs. On-line channels account for 95% of its gross sales, reflecting the model’s robust digital-first strategy and direct engagement with customers.
19. Keos
Based by Prince Raheja and Aman Raheja in 2020, Keos is a Mumbai-based style and life-style model centered on creating premium on a regular basis necessities for contemporary customers. The startup provides a variety of wardrobe staples, together with tees, polos, shirts, and co-ords, designed to steadiness consolation, high quality, and modern type.
Keos positions itself as a premium necessities model, emphasising high-quality materials, clear silhouettes and refined ending. Quite than chasing fast-changing traits, the model focuses on timeless items that may seamlessly match into on a regular basis wardrobes. Its merchandise are designed for customers who worth versatility, sturdiness and understated aesthetics, whereas sustaining a youthful and trendy enchantment.
Keos claims to be clocking a mean MRR of almost ₹3.4 Lakh and operates a list of greater than 50 SKUs. The model generates 90% of its gross sales via its web site, whereas the remaining 10% comes from offline channels.
20. Krishyam
Based by Ankit Agarwal in 2016, Krishyam is a Siliguri-based house and life-style model centered on growing sensible, sturdy and space-efficient options for contemporary households. Working within the house and kitchen section, the startup caters to customers searching for purposeful merchandise that assist optimise residing areas with out compromising on comfort.
Krishyam’s portfolio consists of foldable furnishings, cloth-drying stands, shoe racks, and residential organisers designed to handle on a regular basis storage and utility wants. The model focuses on combining performance, sturdiness and worth, making its merchandise notably related for city households the place environment friendly use of house is more and more vital.
Leveraging a powerful marketplace-first technique, Krishyam has constructed its presence throughout main ecommerce platforms whereas persevering with to broaden its product vary and buyer attain.
The model stories a mean MRR of ₹2.5 Cr and has a list of greater than 50 SKUs. Marketplaces usher in 85% of its gross sales, adopted by offline channels at 10% and its personal web site at 5%.
21. La Arhea
Launched by Riya Gupta in 2026, La Arhea is a Gurugram-based skincare model working within the premium magnificence and private care section. The model positions itself as a science-led, mineral-driven medical skincare label, combining Korean formulation rules with rigorously chosen energetic components to ship high-performance skincare options.
The model focuses on creating merchandise that steadiness efficacy, security and luxurious to cater to customers searching for clinically knowledgeable skincare. Leveraging Gupta’s expertise throughout product improvement, manufacturing, high quality management and regulatory processes, La Arhea locations robust emphasis on product integrity and formulation requirements.
Its strategy blends medical skincare with premium positioning, concentrating on customers who worth each efficiency and elevated consumer experiences.
La Arhea has a mean MRR of ₹3 Lakh and at present operates a portfolio of 4-5 SKUs. The model follows a digital-first mannequin, with 100% of its gross sales generated via on-line channels.
22. Laviere
Based by Madhu Tiwari in 2024, Laviere is a Mumbai-based skincare model that mixes Korean magnificence rules with marine-derived components to create merchandise tailor-made particularly for Indian pores and skin.
Working within the magnificence section, the model focuses on clear, science-backed formulations for customers searching for efficient but acutely aware skincare options.
Laviere’s product philosophy centres on mixing specialised Korean skincare components with marine actives corresponding to deep-sea algae and marine collagen peptides, recognized for his or her hydrating, rejuvenating and anti-ageing properties. The model targets Gen Z and millennial customers who worth efficacy, sustainability and ease of their magnificence routines.
The startup stories a mean MRR of ₹50,000 and at present has a portfolio of 4-5 SKUs. Marketplaces account for 70% of its gross sales, whereas the remaining 30% comes via its personal web site.
23. Maiora Diamonds
Based by Priti and Falak Sheth in 2020, Maiora Diamonds is a Surat-based jewelry model centered on making lab-grown diamond jewelry extra accessible, sustainable and design-led. The startup combines moral sourcing with modern craftsmanship to supply customers a substitute for mined diamonds.
Drawing on Sheth’s background in structure and design, Maiora Diamonds creates licensed diamond jewelry that balances aesthetics, high quality and affordability.
The model caters to a variety of events, with a selected deal with bridal jewelry, enabling prospects to entry designer items at considerably decrease costs than conventional diamond jewelry.
By way of its digital platform and experiential retail centre in Surat, the omnichannel jewelry model has constructed a powerful presence throughout each on-line and offline channels whereas emphasising buyer belief and long-term worth.
Maiora Diamonds stories a mean MRR of ₹70 Lakh and operates a list of greater than 50 SKUs. On-line channels account for 70% of gross sales, whereas the remaining 30% comes from offline retail operations.
24. Mallé
Based by Mallika Reddy in 2025, Mallé is a Hyderabad-based athleisure model that mixes consolation, self-expression and acutely aware style. Created with a creative-first philosophy, the model caters to customers searching for on a regular basis attire that strikes past standard activewear and displays individuality via daring design and distinctive aesthetics.
Positioned as an eco-conscious D2C label, Mallé describes itself as “made by creatives for creatives,” with collections that mix performance with a playful, expressive design language.
Mallé has a mean MRR of ₹2 Lakh and operates a list of greater than 50 SKUs. Offline channels account for 60% of its gross sales, whereas the remaining 40% comes from its web site.
25. MNSH
Impressed by international influences and rooted in Indian craftsmanship, MNSH was based by Mansha Mittal in 2020 as a recent jewelry model that blends custom with trendy design.
Based mostly in Mumbai, the model displays Mittal’s background in style design and her ardour for creating equipment which are each inventive and deeply private.
MNSH focuses on handcrafted items that commemorate native artistry whereas interesting to trendy customers. The model’s collections are designed to inform tales via intricate detailing, considerate craftsmanship and distinctive aesthetics, making certain that every piece carries a way of individuality.
MNSH has a mean MRR of ₹8.4 Lakh and operates a list of greater than 50 SKUs. On-line channels account for 65% of its gross sales, adopted by offline channels at 25% and marketplaces at 10%.
26. Morning Crate
Based by Malvika Gupta and Mayank Gupta in 2016, Morning Crate is a Delhi NCR-based meals and beverage model centered on bringing farm-fresh necessities on to customers. Working on a farm-to-home mannequin, the startup goals to create a clear provide chain that connects farmers and households and ensures entry to contemporary, pure merchandise.
By way of its direct-sourcing strategy that prioritises freshness, high quality and traceability, Morning Crate provides merchandise corresponding to cold-pressed oils, ghee and milk. By specializing in belief and transparency, the startup goals to handle the rising demand for cleaner, extra dependable meals choices amongst trendy Indian households.
Morning Crate has a mean MRR of ₹50,000 and provides 11-20 SKUs. The model at present generates 100% of its gross sales via offline channels and is exploring alternatives to broaden its presence throughout digital and ecommerce platforms.
27. MOURI Clothes
Based by Mounika Akula in 2023, MOURI is a Bengaluru-based ladies’s style model centered on creating on a regular basis clothes that prioritises consolation, performance and inclusivity. Constructed with the assumption that style ought to cater to actual ladies and actual existence, the model designs attire that balances practicality with modern type.
Working as a D2C label, MOURI specialises in size-inclusive clothes crafted utilizing high quality materials, considerate development and wearability-focused design. Its merchandise are aimed toward ladies aged between 20 and 40 who search versatile outfits that may transition seamlessly via day by day routines with out compromising on consolation.
By emphasising match, ease of damage and a spotlight to element, the model seeks to handle a rising demand for clothes that displays the wants of on a regular basis customers moderately than fleeting style traits.
MOURI has a mean MRR of about ₹16.7 Lakh and operates a list of greater than 50 SKUs. The model at present generates all of its gross sales via its personal web site.
28. Should Be Nuts
Launched by Deepti Punjabi and Rajesh Ivaturi in 2025, Must Be Nuts is a Mumbai-based well being and wellness model centered on reimagining nut-based snacks for immediately’s customers. The D2C model caters to health-conscious people searching for handy snacks made with clear components and simple formulations.
Should Be Nuts goals to simplify wholesome consuming by providing merchandise that prioritise style as a lot as vitamin. The model’s philosophy centres on creating snacks free from pointless components whereas delivering distinctive flavours corresponding to chocolate and orange, berries, lime chilli, and pepper lemon.
Should Be Nuts stories a mean MRR of ₹1 Lakh and has 4-5 SKUs at present. Its web site accounts for 80% of gross sales, whereas offline channels account for 15% and marketplaces account for the remaining 5%.
29. Mysaé
Based by Mahak Jain and Aneesh Khanna in 2025, Mysaé is a Delhi NCR-based style model centered on reimagining intimate put on for contemporary Indian ladies. Positioned on the intersection of consolation, performance and self-expression, the model provides a variety of lingerie, athleisure and fashion-forward necessities designed to go well with evolving client preferences.
Mysaé goals to maneuver past the standard notion of lingerie by creating merchandise that mix on a regular basis consolation with modern design. Its portfolio additionally spans seamless necessities, athleisure put on, corsets, and bra tops, catering to ladies who search versatility and magnificence of their wardrobes.
Mysaé stories a mean MRR of ₹3 Lakh and operates a list of 21-50 SKUs. The startup at present generates 100% of its gross sales via its personal web site.
30. neOwn
Based in 2023 by former Shemaroo COO Kranti Gada, neOwn is an app-based kids’s ebook library that goals to make studying extra accessible, partaking and reasonably priced for youths throughout India. Headquartered in Mumbai, the startup has constructed a technology-enabled platform that delivers curated books on to households, serving greater than 10,000 households throughout 300-plus cities.
The startup combines doorstep ebook supply with knowledgeable curation, personalised suggestions and studying challenges designed to encourage constant studying habits amongst kids. By providing entry to a variety of books via a subscription-based mannequin, neOwn seeks to handle frequent boundaries corresponding to price, storage constraints and restricted entry to age-appropriate content material.
neOwn has a mean MRR of ₹24 Lakh and 11-20 SKUs. All of its income is generated via its web site and app-based platform.
31. Nicover
Based in 2023 by Dhiren Modi, Nicover is a Mumbai-based well being and wellness model centered on serving to people give up smoking and chewing tobacco. The startup addresses a big public well being problem by providing merchandise and options that make quitting cigarettes extra manageable and sustainable.
Positioned as a holistic tobacco-cessation model, Nicover goals to assist customers via totally different phases of nicotine dependence and restoration. Its choices are designed to assist handle cravings and encourage more healthy habits, catering to customers searching for sensible alternate options to tobacco consumption.
By combining wellness-oriented merchandise with behavioural assist, the startup seeks to enhance long-term give up charges and enhance well being outcomes. The model operates in a rising preventive healthcare section, the place consciousness round lifestyle-related well being dangers continues to extend.
Nicover’s common MRR is at present round ₹4 Lakh. It provides 4-5 SKUs, with round 70% of its gross sales generated via on-line D2C channels.
32. Nyassa
Based in 2007 by Ishween Anand, Nyassa is a Mumbai-based tub, physique and residential perfume model that has constructed its identification round handcrafted merchandise and evocative scent experiences.
What started as Anand’s ardour undertaking rooted in perfume creation has grown into a way of life model with a powerful presence within the offline realm. Nyassa provides a variety of handmade, small-batch merchandise spanning soaps, physique care, candles, diffusers and residential fragrances.
It focuses on combining artisanal craftsmanship with distinctive perfume profiles, remodeling on a regular basis self-care routines into sensory experiences. Over time, it has carved a distinct segment within the premium private care section by emphasising high quality components, distinctive scents and aesthetically designed merchandise.
As client curiosity in experiential magnificence and wellness merchandise grows, the startup is specializing in increasing its D2C presence and strengthening its on-line enterprise.
Nyassa is at present clocking a mean MRR of ₹50 Lakh and provides greater than 50 SKUs. Roughly 99% of its gross sales come via offline channels, whereas its web site contributes the remaining 1%.
33. Olamor Beauty LLP
Based in 2021 by Mamtaa Joshi and Mayur Joshi, Olamor Cosmetic is a Mumbai-based magnificence and private care model centered on growing high-quality grooming and skincare merchandise for contemporary customers.
Drawing on Mamtaa’s almost twenty years of expertise within the magnificence and hospitality sectors, the startup combines product efficacy with a powerful emphasis on confidence, self-care and private presentation.
Olamor’s portfolio is constructed round results-driven formulations designed to assist wholesome pores and skin whereas catering to more and more acutely aware magnificence customers. The model provides merchandise corresponding to D-tan face masks, face cleansers, shampoos, and hair masks.
Olamor has a mean MRR of ₹3 Lakh and provides 21-50 SKUs. Round 85% of its gross sales are generated via offline channels.
34. Osé Studios
Based in 2020 by sisters Twishaa and Nishika Bhagat, Osé Studios is an Ahmedabad-based style model centered on creating daring but accessible ready-to-wear attire for contemporary Indian ladies.
The label attracts its identify from the French phrase osé, that means “daring,” reflecting its emphasis on self-expression, confidence, and private type.
Osé Studios provides a curated vary of latest wardrobe necessities, assertion items, and refined silhouettes designed to steadiness versatility with individuality. The model’s design philosophy centres on intentional craftsmanship, creating clothes that may seamlessly adapt to totally different events and existence.
By combining elevated aesthetics with on a regular basis wearability, the D2C model goals to assist customers construct wardrobes which are each purposeful and expressive. Its collections cater to ladies searching for thoughtfully designed style that prioritises high quality with out sacrificing accessibility.
Osé Studios clocks a mean MRR to the tune of ₹5.5 Lakh and provides greater than 50 SKUs. The model generates 95% of its gross sales via its web site, whereas marketplaces and offline channels account for the remaining 5%.
35. Panash India
Based in 2016 by Ashish and Shikha Jain, Panash India is a Jaipur-based style model centered on taking Indian ethnic put on to international markets. Working as a cross-border D2C model, Panash India caters to the rising worldwide demand for modern Indian attire and event put on.
Panash India provides a variety of ethnic and fusion style merchandise, together with sarees, salwar fits, lehengas and different conventional put on. The model combines Indian craftsmanship with digital-first distribution, enabling prospects worldwide to entry curated Indian style via a seamless on-line purchasing expertise.
With a powerful deal with repeat purchases and scalable development, the startup has constructed its enterprise round serving the Indian diaspora in addition to worldwide customers fascinated about ethnic style. Its cross-border strategy positions it inside a quickly increasing section of worldwide ecommerce centered on culturally rooted attire.
Panash India stories a mean MRR of ₹50 Lakh and provides greater than 50 SKUs. The model generates all of its gross sales via its web site.
36. Papboo
Based in 2019 by Jatin Khurana and Aman Chawla, Papboo is a Delhi NCR-based stationery model centered on creating thoughtfully designed planners, journals and writing merchandise. Constructed across the perception that each concept deserves a spot to be captured, the model encourages customers to embrace creativity, reflection and conscious organisation via writing.
Working below the tagline “Create Your Personal Story”, Papboo designs merchandise that mix performance with a heat, private aesthetic. Its portfolio caters to college students, professionals, creators and journaling fans searching for instruments to organise their ideas, plan their objectives and doc on a regular basis experiences.
By positioning stationery as greater than only a utility product, the D2C model goals to foster deeper engagement with writing, productiveness and self-expression. Over time, Papboo has established a powerful presence throughout on-line marketplaces, making its merchandise accessible to customers throughout India.
The startup claims to have a mean MRR of ₹60 Lakh and provides greater than 50 SKUs. Round 85% of its gross sales come via on-line marketplaces, whereas offline channels and its web site contribute 10% and 5%, respectively.
37. Pink Wardrobe
Based by Sneha Desai in 2014, Pink Wardrobe is a Vadodara-based ladies’s style model that has grown from exhibition-led gross sales right into a retail and digital style enterprise. The model specialises in premium ethnic, Indo-western and modern attire, catering to ladies searching for modest, versatile and easy-to-wear kinds.
Pink Wardrobe has constructed its identification round design-led collections that mix consolation with trendy aesthetics. Whereas its roots lie in offline retail, the model has skilled important digital development through creator-led content material and neighborhood constructing on social media.
Desai’s energetic involvement in content material creation helped strengthen buyer engagement and broaden the model’s attain past its bodily retailer footprint.
The D2C model claims to be witnessing a mean MRR of ₹50 Lakh and operates a list of greater than 50 SKUs. Offline retail accounts for 70% of gross sales, with the remaining 30% coming from on-line channels, reflecting the model’s robust omnichannel presence.
38. Prisachi
Based in 2023 by Sachin Kanojiya and Priti Nirmal, Prisachi is a Mumbai-based ethnic put on model centered on bridging the hole between high-priced designer style and low-cost mass-market alternate options. The D2C style model goals to make premium ethnic style extra accessible by combining high quality craftsmanship, modern design and aggressive pricing.
Prisachi provides a variety of ethnic attire designed for customers searching for elevated kinds with out the premium price ticket typically related to designer labels. The model emphasises consideration to element, cloth high quality, and wearability, catering to prospects searching for event put on in addition to versatile ethnic outfits.
By positioning itself within the reasonably priced premium section, Prisachi seeks to serve a rising base of fashion-conscious customers who worth each design and worth for cash. Its digital-first strategy has helped the model construct visibility amongst youthful buyers throughout India.
The startup stories a mean MRR of ₹35 Lakh and provides greater than 50 SKUs. Round 80% of its gross sales are generated via its web site, whereas the remaining 20% come from marketplaces, primarily Myntra.
39. Purple Life Sciences
Based in 2024 by Manikanta Reddy and Raghav Reddy B, Purple Life Sciences is a Hyderabad-based well being and wellness startup centered on growing evidence-based pure medicines by combining Ayurvedic rules with trendy scientific innovation.
The startup seeks to bridge the hole between conventional healthcare programs and modern pharmaceutical requirements. It leverages Supercritical Fluid Extraction (SCFE) expertise and superior formulation methods to create pure wellness merchandise designed for sustained use.
Purple Life Sciences goals to ship formulations that retain the efficacy of botanical components whereas making certain consistency, security and scientific validation. Its product portfolio is constructed round preventive healthcare and pure wellness, with a deal with addressing trendy well being considerations via clinically knowledgeable options.
The D2C model can also be investing in analysis and product innovation to broaden its choices throughout new therapeutic classes.
Purple Life Sciences has a mean MRR of ₹8 Lakh and operates a portfolio of 4-5 SKUs. Round 80% of its gross sales come via its web site, whereas Amazon contributes the remaining 20%.
40. Rain & Rainbow
Based in 2022 by Anoop, Sunil, and Kishore Nazwani, Rain & Rainbow is a Jaipur-based ladies’s ethnic-wear model that blends conventional Indian silhouettes with modern design sensibilities. The D2C model is concentrated on creating versatile attire that balances consolation, type and on a regular basis practicality.
The model’s portfolio consists of kurtas, kurta units and occasion-ready ethnic put on designed for girls searching for polished but easy style selections. Rain & Rainbow emphasises comfort-first matches, contemporary prints and vibrant color palettes whereas sustaining accessibility for contemporary customers.
By reinterpreting basic ethnic kinds via a recent lens, the model caters to a rising viewers searching for ethnic put on that transitions seamlessly from on a regular basis put on to particular events. Its marketplace-led distribution technique has helped the model construct important scale in India’s extremely aggressive style section.
Rain & Rainbow claims to be seeing a mean MRR of ₹5 Cr and provides greater than 50 SKUs. Round 95% of its gross sales are generated via marketplaces, whereas the remaining 5% come from its web site.
41. Uncommon Biblio
Based in 2021 by Kalpaj Garg, Rare Biblio is a luxurious publishing model centered on handcrafted, real leather-bound editions of books. The New Delhi-based startup combines conventional bookbinding methods with trendy design and personalisation, creating customised editions that cater to collectors, gifting wants, and readers searching for premium keepsakes.
Uncommon Biblio seeks to revive the craftsmanship of early bookmaking by providing bespoke leather-bound books made with artisanal strategies. Its catalogue spans basic literature, personalised editions and collector-focused merchandise, positioning the model on the intersection of publishing, craftsmanship and luxurious gifting.
By way of its emphasis on high quality supplies and customisation, the platform goals to remodel books into heirloom-worthy objects.
The startup has a mean MRR of ₹8 Lakh and provides greater than 50 SKUs. Round 70% of its gross sales come via marketplaces, whereas the remaining 30% come from its personal web site.
42. Richa’s Health Lab
Taking a personalised and lifestyle-led strategy to preventive healthcare, Richa Gangani based Richa’s Fitness Lab in 2020 to assist people handle weight, hormonal imbalances and continual well being circumstances via sustainable vitamin and wellness plans.
Based mostly in Gurugram, the well being and wellness startup is concentrated on addressing considerations corresponding to PCOS, PCOD, thyroid problems and diabetes with out counting on drugs or dietary supplements.
The startup designs customised programmes after analysing components corresponding to dietary habits, life-style patterns, allergic reactions and physique composition. Its home-based plans purpose to assist purchasers undertake more healthy routines they’ll preserve over the long run. By combining vitamin steering with behavioural adjustments, Richa’s Health Lab seeks to make wellness interventions each sensible and accessible.
The startup has a mean MRR of ₹70 Lakh and a portfolio of 6-10 SKUs. Round 70% of its gross sales are pushed via social media channels, whereas the remaining 30% come through its web site.
43. Shuddhi Naturals
Based in 2022 by Shubham Shyamsundar Saraf, Shuddhi Naturals is a Pune-based D2C meals model centered on bringing freshly floor flours, millets and different nutrition-led pantry staples to customers.
The startup positions itself across the rules of purity, freshness, and healthful vitamin, catering to households searching for more healthy alternate options to conventionally processed meals.
Its portfolio features a vary of atta variants, millet-based choices and ready-to-use premixes comprised of rigorously chosen grains. By emphasising contemporary processing and high quality components, Shuddhi Naturals goals to protect dietary worth whereas making wholesome consuming extra handy for on a regular basis customers.
The model operates within the rising health-focused meals section, the place demand for minimally processed, nutrient-rich merchandise continues to rise amid rising buyer consciousness.
Shuddhi Naturals has a mean MRR of ₹6.6 Lakh and provides 21-50 SKUs. About 30% of its gross sales come from its web site.
44. Strong Bench
Rooted in craftsmanship and sustainable design, Solid Bench was based in 2017 by Avantika Oli, Hitesh Sharma and Anant Khirbat. Based mostly in Gurugram, the boutique furnishings model specialises in handcrafted stable wooden furnishings for residential and industrial areas.
Drawing inspiration from the Japanese philosophy of Enso, Strong Bench embraces simplicity and the pure character of wooden, permitting the grain, texture and historical past of every slab to affect the ultimate design.
The corporate works with ethically reclaimed hardwoods sourced via regulated forest auctions and depends on conventional joinery methods to create sturdy, purposeful items.
Its product vary spans bespoke tables, seating options and different furnishings crafted utilizing pure, food-safe finishes. By combining sustainability with artisanal woodworking, the model goals to create timeless merchandise that commemorate the fabric moderately than conceal its imperfections.
Strong Bench stories a mean MRR of ₹15 Lakh and provides greater than 50 SKUs throughout its portfolio.
45. Spring Soul
Leveraging over twenty years of expertise in style design, product improvement and model constructing, Mohita Indrayan launched Spring Soul in 2022 as a digital-first style and life-style model.
Headquartered in Gurugram, the D2C model caters to customers searching for reasonably priced premium attire that blends modern design with Indian sensibilities.
Spring Soul focuses on creating design-led collections impressed by Indian aesthetics whereas incorporating performance suited to trendy existence. Sustainability varieties a core a part of the model’s identification, with an emphasis on eco-conscious materials, conscious manufacturing processes and zero-waste practices.
Working primarily via digital channels, the startup has constructed its presence via storytelling, neighborhood engagement and curated style choices focused at city customers. The model sits on the intersection of acutely aware style and accessible premium put on, a section that continues to achieve traction amongst youthful buyers.
Spring Soul has a mean MRR of ₹23 Lakh and provides greater than 50 SKUs. Its gross sales are cut up throughout marketplaces (70%), offline channels (18%) and its personal web site (12%).
46. Stylera
Launched in 2025 by Devang Chokhany and Amrita Deora, Stylera is a Mumbai-based market that brings rising homegrown style manufacturers collectively on a single platform.
Working throughout each on-line and offline channels, the startup goals to assist impartial labels attain a wider viewers whereas providing customers entry to curated and distinctive merchandise.
Stylera positions itself as a discovery platform for homegrown manufacturers, emphasising rigorously chosen collections and a community-driven retail expertise. By combining bodily retail with digital commerce, the ecommerce platform seeks to bridge the hole between promising native manufacturers and buyers searching for alternate options to mass-market choices.
Its curated strategy is designed to highlight distinctive style labels that will in any other case battle to achieve visibility in a crowded retail panorama.
The startup stories a mean MRR of ₹50 Lakh and provides greater than 50 SKUs. Round 95% of its gross sales come via offline channels, with the remaining 5% generated via its web site.
47. Suramya
Based by Eti Jain in 2017, Suramya is a Jaipur-based style label centered on creating modern attire constructed round distinctive signature prints. The model caters to customers searching for statement-making designs that seamlessly transition into on a regular basis wardrobes.
On the core of Suramya’s philosophy is the thought of reasonably priced luxurious. The D2C model seeks to mix premium aesthetics, high quality craftsmanship and accessible pricing, making design-led style out there to a wider viewers.
Its collections mix trendy styling with versatile wearability, permitting prospects to include daring patterns and refined designs into their day by day lives. Drawing inspiration from Jaipur’s wealthy artistic heritage whereas sustaining a recent outlook, the model is attempting to carve a distinct segment within the homegrown premium style section.
Suramya has a mean MRR of ₹4 Lakh and provides 21-50 SKUs. Round 70% of its gross sales are generated via its web site and different D2C channels.
48. Swan Jewels
Impressed by a want to make assertion jewelry extra accessible, Manisha Jain based Swan Jewels in 2023 as a style jewelry model catering to trendy Indian ladies.
Based mostly in New Delhi, the platform specialises in high-quality imitation jewelry that replicates the appear and feel of high-quality jewelry at a extra reasonably priced value level.
Swan Jewels provides a variety of items fitted to numerous events, from conventional celebrations and weddings to modern and on a regular basis styling. The model focuses on combining intricate craftsmanship with trend-led designs, enabling prospects to accessorise throughout Indian, western and fusion seems to be.
Drawing on India’s wealthy jewellery-making heritage, the startup seeks to bridge the hole between aspirational luxurious and affordability, concentrating on customers who need premium aesthetics with out the excessive price related to treasured jewelry.
The startup generates a mean MRR of ₹1.25 Lakh and provides greater than 50 SKUs. Round 70% of its gross sales come through on-line channels, whereas the remaining 30% come from offline.
49. The Misfits
Based in 2024 by Aditi Jhala, The Misfits is a Jaipur-based D2C meals model tackling farm-level meals waste by remodeling surplus and cosmetically imperfect fruit and veggies into value-added meals merchandise.
Working on the intersection of sustainability, vitamin, and meals innovation, the startup seeks to create a extra environment friendly and environmentally acutely aware meals ecosystem.
The model upcycles produce that may in any other case go to waste, turning it into clean-label dips, spreads, snacks, and different meals merchandise. Free from refined sugar, palm oil, synthetic components and preservatives, its choices are designed to mix vitamin with comfort.
The Misfits additionally works intently with farmers and suppliers to assist scale back losses throughout the agricultural worth chain whereas supporting revenue era. Sustainability extends past sourcing, with solar-powered manufacturing operations and plastic-neutral packaging forming key pillars of its strategy.
The startup generates a mean MRR of ₹1 Lakh and operates a portfolio of 4-5 SKUs. Round 90% of its gross sales are generated via its web site, whereas offline channels and marketplaces contribute 5% every.
50. The Recipe Tailor
What started as a homegrown baking enterprise has advanced into The Recipe Tailor, a Udaipur-based D2C meals model based in 2025 by Hardik Mehta and Naman Mehta.
The startup is concentrated on creating indulgent dessert snacks that mix acquainted flavours with cleaner ingredient selections, catering to customers searching for higher alternate options with out compromising on style.
The Recipe Tailor’s merchandise are made utilizing pantry-style components and keep away from refined sugar, maida and synthetic components. The model emphasises eggless and millet-friendly formulations, positioning itself inside the rising section of health-conscious snacking.
By mixing nostalgia-driven flavours with trendy dietary preferences, the startup goals to create treats which are each satisfying and conscious. Its choices are designed for customers who need indulgent dessert experiences that align with evolving dietary habits.
The startup generates a mean MRR of ₹3.14 Lakh and operates a portfolio of 6-10 SKUs. Its gross sales are distributed throughout offline channels (45%), marketplaces (30%) and its personal web site (25%).
51. The Whisketiers
Based in 2016 by Neha Khanna and Shruti Thakkar, The Whisketiers is a Mumbai-based meals and beverage model specialising in artisanal candies, baked items and curated gifting options. Its cloud kitchen-led enterprise focuses on company gifting and premium confectionery.
The model creates handcrafted merchandise designed for celebrations, gifting events and on a regular basis indulgence. Over time, The Whisketiers has developed a loyal buyer base via customised gifting choices for company purchasers, whereas additionally increasing into retail with choose merchandise corresponding to chocolate bars out there via choose shops like Coco Cart.
The Whisketiers generates a mean MRR of ₹5 Lakh and operates a portfolio of 21-50 SKUs. Offline channels contribute 85% of gross sales, whereas its web site and market account for 10% and 5% of income, respectively.
52. Toy Collectors India
Based in 2022 by Varun Aurangabadwala, Toy Collectors India (TCI) is a Mumbai-based passion and collectibles retailer catering to mannequin automobile fans and collectors. What started as a passion-driven enterprise has advanced right into a specialised platform serving a rising neighborhood of automotive fans throughout the nation.
The platform provides a curated choice of scale mannequin automobiles and collectibles that enchantment to hobbyists, collectors and gifting patrons alike. Past retail, TCI has positioned itself as a community-led model that celebrates automotive tradition and amassing as a way of life.
Its merchandise are sometimes considered not simply as toys, however as show items, memorabilia and collectible property. By specializing in authenticity, selection and fanatic engagement, the model has carved out a distinct segment in India’s rising collectibles market.
Toy Collectors India generates a mean MRR of ₹70 Lakh and provides greater than 50 SKUs. Round 80% of its gross sales come via on-line channels, whereas the remaining 20% are generated offline.
53. Twenty One Jewels
Based in 2019 by Priyanka Prabhu Khandelwal, Twenty One Jewels is a Jaipur-based demi-fine jewelry model centered on creating premium silver jewelry that mirrors the look and end of pure diamond jewelry.
Positioned as a luxurious journey jewelry label, the D2C model caters to customers searching for elegant designs that may be worn on any event with out the considerations related to carrying high-value jewelry.
The model provides a variety of latest and occasion-wear items crafted to ship the aesthetics of high-quality jewelry at a extra accessible value level. By combining high quality craftsmanship with versatile designs, Twenty One Jewels goals to serve trendy customers searching for assertion equipment appropriate for journey, occasions, and on a regular basis put on.
The startup operates within the rising demi-fine jewelry section, which sits between style jewelry and conventional high-quality jewelry.
Twenty One Jewels generates a mean MRR of ₹20 Lakh and provides greater than 50 SKUs. Its gross sales are cut up throughout on-line and offline channels in a 70:30 ratio.
54. U-Vita
Based in 2025 by Amit G Trivedi and Yogesh Patel, U-Vita is a Mumbai-based well being and wellness model centered on on a regular basis vitamin for all the household. The startup develops natural and science-backed dietary dietary supplements designed to assist preventive healthcare and assist customers bridge day by day dietary gaps.
Positioned as a household wellness model, U-Vita provides a variety of merchandise throughout classes, catering to males, ladies, kids, and seniors, in addition to bone and joint well being.
The startup combines conventional natural components with trendy dietary science to create dietary supplements aimed toward supporting immunity, power, vitality and total wellbeing. Its portfolio consists of multivitamins, children’ vitamin merchandise and specialised formulations for various age teams and life-style wants.
The model claims that its merchandise are manufactured below internationally recognised high quality requirements, with a deal with security, transparency and accessibility.
U-Vita generates a mean MRR of ₹2.5 Lakh and operates a portfolio of 6-10 SKUs. Round 20% of its gross sales are generated via offline channels.
55. Urjaa Jewels
Constructed across the concept of constructing diamond jewelry extra accessible and community-driven, Urjaa Jewels was based by Tanvi Karwa and Manisha Karwa as a D2C high-quality jewelry model.
Based mostly in Surat, the startup specialises in actual diamond jewelry and caters to customers searching for modern designs backed by authenticity and belief.
Urjaa Jewels positions itself as a community-first model, leveraging digital channels to interact straight with prospects to construct long-term relationships. Its portfolio spans a variety of diamond jewelry items designed for on a regular basis put on and particular events.
By working via a largely on-line mannequin, the startup goals to simplify the diamond-buying expertise whereas providing transparency round product high quality and craftsmanship. The model is a part of a rising wave of digitally-native jewelry manufacturers searching for to modernise a historically offline business.
Urjaa Jewels clocks a mean MRR of ₹85 Lakh and provides greater than 50 SKUs. Practically all of its gross sales are generated on-line, with 99% coming via digital channels and the remaining 1% via offline avenues.
56. Panchvati Herbals
Panchvati Herbals is a D2C private care model centered on reimagining the hair color class via innovation and comfort.
Based by Harshdeep Singh and Niyati Pandey, the Delhi NCR-based startup goals to handle frequent client considerations round conventional hair dyes with a fast-acting, para-phenylenediamine (PPD)-free formulation.
The model’s flagship proposition is a hair color product that delivers leads to simply 10 minutes whereas avoiding components which are typically related to scalp sensitivity and allergic reactions.
The D2C haircare model operates in a extremely aggressive private care section, the place demand for safer and extra handy hair colouring options continues to develop.
Panchvati Herbals generates a mean MRR of ₹25 Lakh and provides greater than 50 SKUs. Round 75% of its gross sales come via offline channels, whereas the remaining 25% come via on-line channels.
57. VibeNest
Based in 2022 by Ashish Panwar and Yash Agrawal, VibeNest is a Mumbai-based wellness tech model that helps customers handle stress, restoration and on a regular basis bodily discomfort via design-led merchandise.
The startup operates on the intersection of client electronics and wellness, concentrating on trendy professionals searching for handy options for more healthy residing.
VibeNest’s flagship choices embrace wearable restoration and neck-care units that mix applied sciences corresponding to electrical muscle stimulation (EMS), transcutaneous electrical nerve stimulation (TENS) and warmth remedy to assist relieve muscle pressure, stiffness and stress.
The model positions itself across the concept of constructing wellness extra accessible by bringing recovery-focused merchandise into on a regular basis routines. By way of a D2C mannequin, VibeNest goals to construct a portfolio of technology-enabled merchandise designed to enhance consolation, rest, and total well-being.
The startup at present generates a mean MRR of ₹4 Lakh. All of its gross sales are generated via its personal web site, with no contribution from marketplaces or offline channels.
58. Yuvora Jewels
Based in 2025 by Aashish Arora, Yuvora Jewels is a luxurious physique jewelry model centered on gold and lab-grown diamond creations. Based mostly out of Amritsar, the startup is reimagining nostril and ear jewelry for contemporary customers by combining high-quality craftsmanship with modern design sensibilities.
Yuvora caters to ladies searching for premium jewelry that balances aesthetics, consolation and on a regular basis wearability. The model specialises in physique jewelry classes which have historically seen restricted innovation, providing merchandise designed to maneuver past ceremonial use and change into a part of day by day style.
Leveraging Arora’s greater than twenty years of expertise throughout jewelry manufacturing, retail and exports, the D2C model goals to construct a category-defining model within the rising luxurious physique jewelry house. Its deal with lab-grown diamonds additionally aligns with rising client curiosity in trendy and different high-quality jewelry choices.
Yuvora Jewels generates a mean MRR of ₹1 Lakh and provides greater than 50 SKUs. At present, all of its gross sales are generated via its personal web site.