Refresh
A bonkers deal on a super-stylish projector…
Xgimi’s vary of way of life projectors has, for essentially the most half, actually impressed us over the past couple of years. The Horizon Extremely is amongst that listing, and there is a Prime Day low cost on proper now that is just too good to overlook.
This trendy, compact, do-it-all projector packs in image, sound, and streaming capabilities right into a snazzy, leather-bound dice – making it a super streamlined resolution for individuals who additionally wish to take pleasure in movies on an even bigger display.
With the flexibility to beam a 4K HDR picture onto your wall (or ideally a display) at as much as 200 inches, it dwarfs the most important TVs we have seen, and the Harman Kardon sound system can also be moderately efficient.
We reviewed it at £1749 in direction of the tip of 2023, however Amazon currently has it down to just £759; that is almost £1000 off the unique worth.
At this worth, it presents big worth for cash, and it is a super choice for these dabbling in dwelling cinema for the primary time.
Learn our full Xgimi Horizon Extremely evaluate
A full Dolby Atmos system in a field for simply £199
I do know we flagged this deal yesterday, however I simply wish to draw your consideration to it once more, as a result of it truly is a doozy.
The Hisense AX5125H is a full Dolby Atmos system in a field, and it is down to simply £199 at Richer Sounds.
The system consists of a soundbar, two dinky encompass audio system, and a subwoofer. I did our evaluate of the system, and I do not thoughts admitting that my expectations entering into have been fairly low, given the value (it was £249 on the time).
What I discovered, although, was a very immersive Dolby Atmos presentation with numerous chunky weight, impressively correct placement of results, loads of punch and good element.
To have the ability to fill your room with satisfying dwelling cinema sound for this worth is fairly nuts. I do not assume there is a greater AV cut price accessible.
Going super-big has by no means been extra tempting
I at present personal a 65-inch Sony Bravia 8 II, and I completely find it irresistible. One factor that would tempt me into changing it, although, is a a lot bigger TV – which is why this OLED deal has caught my eye.
Proper now, you’ll be able to decide up the 83-inch LG C5 for £2735 at Amazon.
That is nonetheless a heck of some huge cash for a TV, I do know, however keep in mind that this can be a TV that launched for £5999, so this can be a better-than-half-price deal.
Yesterday’s worth was £3052, as nicely, so this can be a new, real Amazon Prime Day low cost of over £300.
The C5 is not as outright good as my Bravia 8 II, with it being a step-down OLED moderately than a flagship mannequin, however it’s nonetheless an amazing TV in its personal proper, and a dimension enhance of 18 inches is huge.
I am definitely very tempted…
A fair cheaper 65-inch TV
If the 65-inch TCL Q6C deal I flagged earlier (£529 at Amazon) is out of your worth vary, it is nicely value contemplating the 65-inch Samsung U8000F, which is now all the way down to a record-low £379 at Amazon.
No, it is not in fairly the identical league because the TCL mannequin – this can be a customary LCD TV with out Mini LEDs or native dimming, as an example – however it does provide a satisfying, reliable image efficiency for its very low worth.
The query of outdated vs new (the reply is ‘outdated’)
What Hello-Fi? Editor-in-Chief Alastair Stevenson was this morning eyeing up offers on the brand new (and superior) Samsung S99H OLED and the (additionally superior) Q990H Dolby Atmos soundbar system.
The 55-inch S99H has simply acquired its first main low cost, and is all the way down to £2149 at Richer Sounds (plus £250 accessible as cashback), and the HW-Q990H is at present accessible for £1099 at B&Q (sure, that B&Q).
That makes the overall system worth £3248 (plus £250 in cashback), which, for brand-new equipment, is superb worth.
However what if I instructed you I can construct you a system that gives 90 per cent of the efficiency for lower than 60 per cent of the value?
As an alternative of the 55-inch S99H, you’ll be able to decide up final yr’s S95F for simply £1238 at Richer Sounds.
And while you purchase the S95F, you may as well declare an enormous low cost on the HW-Q990F, taking it down to simply £599 at Richer Sounds.
Merely add each objects to your basket and, on the basket web page, enter these two promo codes – SAMS10PERCENT and 599Q990F – and watch the value magically drop to simply £1836.50 for each objects.
Certain, the S99H and HW-Q990H are nice, however these predecessor fashions provide many of the efficiency for vastly much less cash. I do know which pairing I’d purchase.
A five-star, 65-inch Mini LED TV for simply £529
TCL has just lately been smashing it on the subject of over-performing, under-priced TVs, and the Q6C is arguably one of the best instance of that.
The 65-inch mannequin launched for £999 however was accessible for £649 once we just lately reviewed it. We described it as “ridiculously good worth for cash” at that worth, and now it is accessible for even much less: a fairly astonishing £529 at Amazon.
This can be a 4K Mini LED TV with 242 native dimming zones, Quantum Dot colors, and two HDMI 2.1 sockets able to dealing with 4K/144Hz (and 4K/120Hz) gaming. What’s extra, it delivers wonderful image high quality for the cash.
Whether or not you are after an enormous, reasonably priced TV for motion pictures, gaming, or the World Cup, there’s at present nothing higher on the market.
An awesome OLED TV deal simply acquired even better
Morning all! Tom Parsons, TV & AV Editor, right here.
Yesterday, I wrote about how I used to be contemplating shopping for the 42-inch LG C5, not as a result of I actually need it (if anybody can ever actually want an OLED TV), however as a result of the deal was simply too good to withstand, and since I moderately fancy a 42-inch OLED to make use of as a gaming and work monitor.
Properly, that impossible to resist deal really acquired much more irresistible (ought to that be ‘much less resistible’?) in a single day, with the TV dropping from £649 to simply £623 at Amazon. I feel it is time to pull the set off.
Prime Day kicks off with two stellar Sony TV offers
It’s lastly right here! Sure, Prime Day 2026 is formally in movement, with a gentle set of offers set to look till the clock strikes Midnight on Friday.
And as a kick-off deal with, we’ve already seen one notably spectacular deal: a file low worth for the five-star, 55-inch Sony Bravia 7, which you’ll at present purchase on Amazon for £1099 (save £200).
That’s an honest low cost on a TV our reviewers overtly describe as a “marvel” by Mini LED requirements.
However, earlier than you go speeding to checkout, we’ve some even higher information: the five-star Sony Bravia 8 OLED TV solely prices £100 extra on Amazon proper now.
For us, whereas the Bravia 7 is a superb choice for anybody who doesn’t need an OLED, we’d personally purchase the Bravia 8. Why? As a result of it’s pixel-level gentle management means it may possibly provide one factor no backlit TV, together with the Bravia 7, can: excellent blacks.
This, plus the Bravia 8’s splendidly balanced, three-dimensional, and customarily immersive image, makes it the one to get proper now, in our consultants’ opinion.
Just one hour to go!
We’re lower than an hour away from Prime Day 2026 beginning in earnest. And whereas many people will not be awake to listen to the beginning shot, the What Hello-Fi? staff might be right here, updating this hub with all the highest dwelling cinema offers we personally advocate. Forward of that, this is a fast reminder of among the prime early Prime Day offers we have already noticed…
The artwork of persistence…
When you’re in search of a brand new OLED TV throughout Prime Day, then there’s a powerful likelihood you’ve shortlisted the LG C5 as a possible choice. Good on you in that case. The 42-, 48- and 55-inch LG C5 all earned five-star rankings from our reviewers final yr. On prime of that, whereas we noticed particular enhancements on the brand new LG C6 once we ran the 2 head-to-head, the older mannequin remains to be very aggressive.
That’s very true proper now, when just about each dimension of the C5 is discounted at Richer Sounds. You possibly can see a abstract of the present offers under.
However in case you requested us in case you ought to pull the set off and purchase one now, we’d urge you to attend a little bit longer. Not as a result of these are dangerous offers. It’s as a result of the final yr costs for the LG C4 units plummeted to file lows throughout 2025’s Prime Day. We’re anticipating the identical pattern to happen with the C5. So, whereas these are good costs, in case you wait a bit longer, you could be handled to an excellent higher LG C5 deal.
Our TV and AV editor has his eye on a key OLED TV
Small, good OLED TVs are an more and more uncommon sight. Most of the units are restricted to step-down ranges, and even then, not all of them lengthen to 42 inches. Which is why we’ve at all times been keen on LG’s smallest C-series choice. They have a tendency to supply the holistically greatest expertise you’ll discover on an OLED of their dimension. And that is still the case with the 42-inch LG C5, which we gave a five-star ranking and an Award final yr.
Highlights embrace flawless gaming specs, an easy-to-set-up compact design and wonderful image high quality. And proper now, it’s closely discounted, retailing for £649 at Richer Sounds. That’s an enormous low cost on its regular £1400 worth.
It’s additionally why, regardless of proudly owning a Sony Bravia 8 II, our TV and AV editor, Tom Parsons, has his eye on the set, together with his offers sense telling him it might go even additional down in worth, to the purpose he’d think about getting one for his gaming room (man cave).
Three soundbars we’d advocate maintaining a tally of
We’ve acquired lower than half a day earlier than Prime Day (week) begins in earnest, and in case you’re eager to choose up a soundbar through the occasion, however aren’t positive which to get, then we’ve some excellent news. Particularly, our senior workers author and encompass sound skilled, Lewis Empson, has penned a information detailing three fashions he’d advocate maintaining a tally of.
On the reasonably priced finish of the market, there’s the tiny, however surprisingly succesful Inventive Stage Professional soundbar. The tiny unit is designed for individuals quick on area and money, however comes with a subwoofer included. This, plus its stable dealing with of dialogue, makes it an amazing choice for individuals utilizing small TVs or in search of one thing that may match within the bed room.
Subsequent up, in case you’re quick on cash however need a Dolby Atmos soundbar, Lewis recommends maintaining a tally of the Sony HT-S2000. This reasonably priced unit presents punchy dynamics, spectacular directionality and is likely one of the greatest performers you’ll discover for lower than £350.
Lastly, if you’d like a multispeaker system, he’d advocate conserving a very shut eye on the Award-winning Samsung HW-Q990F. Although it has since been outdated by the newer, five-star HW-Q990H, we’re anticipating the system to be closely discounted as retailers attempt to clear inventory.
When you do decide one up, you may be handled to a system with a central soundbar, twin satellite tv for pc rear channels and a subwoofer, which mix to supply a very immersive encompass sound expertise.
The very best low-cost TV simply dropped in worth
We at all times wrestle to seek out good, low-cost TVs to advocate. Which is why the TCL C6KS was such a pleasing shock once we reviewed it final yr.
Not solely does it have significantly better specs than many of the units we take a look at within the sub-£500 worth bracket, however it additionally delivers the products in the true world.
A lot in order that our reviewers gave it a What Hello-Fi? Award final yr. And now, due to a deal on Argos, the C6KS is even higher worth.
The deal allows you to grab the Award-winning 50-inch TCL C6KS for £343 (save 20 per cent) while you use the TCLTV20 low cost code at checkout.
That’s one of the best worth we’ve seen on an already stellar worth Mini LED TV.
Two five-star flagship OLED TVs are already on sale – which do you have to get?
Prime Day hasn’t even formally began, however we’re already seeing loads of offers seem, particularly on TVs. Among the many listing of early financial savings, one particularly stands out: the primary main low cost we’ve noticed on the newly reviewed, five-star Samsung S99H.
The deal allows you to seize the five-star, flagship OLED for £1899 at Richer Sounds, through the use of a TRADE250 promo code after which claiming £250 cashback from Samsung after buy.
And that may be a excellent worth for such a brand new flagship OLED.
However except you insist on getting solely the most recent {hardware}, it’s not the OLED we at present advocate. For most individuals, the present Amazon deal on the Sony Bravia 8 II is the one to go for.
Although the Bravia 8 II isn’t as new, and the Samsung does provide efficiency advantages (we all know that, as we ran the 2 head-to-head in our viewing rooms), it’s at present over £500 cheaper.
And contemplating how shut the 2 are on the subject of efficiency, we don’t assume the Samsung at present justifies the additional price.
Some early chook specials
With all that out of the best way, we’ve created an early listing of all the highest early Prime Day offers we’ve noticed – together with ones from rival specialist retailers.
Searching for an OLED TV?
When you’re in search of an OLED TV throughout Prime Day, then we’ve one piece of recommendation: be sure to examine final yr’s fashions in addition to the most recent ones.
Sure, the brand new fashions have a tendency to supply efficiency advantages – clearly proven in our comparisons of the LG G6 with the older LG G5, and Samsung S99H with the Samsung S95F.
But those are new TVs, so they are much more expensive and tend not to get big discounts this early in their lifecycle. If you’re lucky, you may get a few hundred knocked off their price, but we tend to see big savings only later in the year, during Black Friday.
Meanwhile, last year’s sets usually get more significant discounts, sometimes to the tune of 50 per cent off their launch price. That means they can offer much better value.
This year, we recommend keeping an eye on the stellar Sony Bravia 8 II if you’re looking at grabbing a flagship TV, or the Award-winning LG C5 if you’re looking for a step-down set.
A word of advice
Prime Day 2026 technically starts at midnight (UK time) tonight. But there are already a lot of early deals appearing. Which is why, to help you avoid buying a lemon, we have a couple of bits of advice for shoppers.
Don’t limit yourself to Amazon
Prime Day is an Amazon event, one that requires a Prime subscription to be part of. But even if you have subscribed to Prime and can take advantage of the event’s discounts, we still recommend checking specialist retailers, as well as Amazon.
First, because specialist retailers usually run similar discounts, some offering even better prices than Amazon during Prime Day.
Second, because some of the higher-end products we recommend aren’t stocked on Amazon, or sell out incredibly fast during the event. In the UK, the five-star KEF XIO Dolby Atmos soundbar we recommend to buyers with deep pockets is a “prime” (see what we did there) example.
Go in ready
Prime Day is a gross sales occasion, so it is designed to instil a way of urgency and persuade you to purchase issues. Meaning it’s all too straightforward to get misplaced within the hype and purchase a number of stuff you don’t want in case you don’t go in ready.
That’s why we at all times advocate doing all your analysis earlier than the occasion and entering into with a hit-list of stuff you need. That may be a shortlist of merchandise to regulate or a class normally, to be sure to’re spending your cash solely on the stuff you really want/need.
Meet the staff
I’m What Hello-Fi?’s TV & AV Editor, and I’ve been testing TVs and residential cinema equipment for nearly 20 years. I like high-end gear, after all, however I additionally firmly consider that nice image and sound high quality needs to be accessible to all. The excellent news is that it’s! You actually don’t must lay our a fortune to get a house cinema expertise to be happy with – particularly in case you store round. I’m at all times on the hunt for giant reductions, and gross sales occasions akin to Amazon Prime Day typically unearth some nice offers, however not all presents are as nice as they may at first appear. Over the following few days, I might be flagging the true offers and warning you off the faux ones.
I’m What Hello-Fi?’s Senior Employees Author for the whole lot AV, and I’ve reviewed an enormous vary of dwelling cinema merchandise. From tremendous high-end projectors to flagship OLED TVs and even reasonably priced streaming sticks, I’ve discovered that there are methods to enhance your property cinema setup no matter your price range. As such, I’ll be scouting out one of the best Prime Day offers on TVs, soundbars, encompass sound packages and extra. It’s at all times value remembering that one of the best Prime Day offers aren’t at all times on Amazon, so I’ll be scouring a variety of outlets to make sure that the costs you’re seeing are literally value your hard-earned cash.
As What Hello-Fi? TV & AV Employees Author, I’ve spent my justifiable share of time testing a spread of dwelling cinema gear. That has included high-end soundbar fashions (specifically the KEF XIO and the Focal Mu-so Hekla), but in addition a spread of price range equipment that will get you nice audio and movie efficiency whereas saving you some money. This proves that you simply don’t at all times must lay our a fortune to get the appropriate product, and occasions akin to Prime Day drop these costs even decrease. I’ll be conserving my eyes rigorously peeled to seek out one of the best costs on merchandise which can be worthy of your front room.
Daniel Furn
Because the Offers Author for What Hello-Fi? and a bona fide dwelling cinema fan, I spend my days masking offers on all the most recent TVs, soundbars, projectors and extra. I’ve spent years participating in Prime Day each as a author and a client, and understand how vital it’s to chop by the noise to advocate one of the best worth merchandise. As a Offers Author, I’m consistently trying to find new lowest costs and for methods to assist our readers lower your expenses, but in addition ensuring we’re highlighting merchandise which can be genuinely value your cash and have earned a suggestion from our rigorous evaluate course of.
I’ve coated extra Prime Days, Black Fridays and common AV sale occasions than I care to rely. This, plus my expertise as What Hello-Fi?’s editor-in-chief and an everyday dwelling cinema reviewer, offers me an skilled data of the market as an entire, which is why I’ll sometimes be chipping in right here, providing my two cents on the highest financial savings to leap at, and ones to keep away from.